The men's ready-made clothing market in Portugal

Men's ready-to-wear includes all menswear aimed at the mass market. By definition, ready-to-wear is the opposite of the made-to-measure and luxury markets, which are covered in another market study on our site.

French men's ready-to-wear market estimated at €7.5 billion The global menswear market, valued at $560.2 billion in 2022, is expected to grow at an average annual rate of 6%. In France, the menswear market accounts for around 15% of the country's clothing sales. Overall apparel market sales by value are down by more than 4% since 2019. More than a third of men have little interest in shopping as a leisure activity. Men value three key elements: fit, convenience and speed of purchase. 58% of men prefer classic, sober outfits. Price is a primary consideration for over 80% of consumers. Quality influences the choices of around 65% of consumers. Nearly half of men prefer well-known brands, and remain loyal to their favorite brands. In a survey carried out in March 2023, the main brands preferred by men are Celio, with over 50% favorable opinions, Jules and Kiabi, each favored by over 40% of the male population. In a struggling French ready-to-wear market, men's ready-to-wear is a more stab

The global luxury menswear market is estimated at between €20 and €25 billion, with French companies controlling over 20% of the market. In 2020, the global luxury menswear market continues to show robust growth, in contrast to the downward trend in the broader ready-to-wear sector. The global luxury goods market is valued at €1,171 billion, with personal luxury goods at €160 billion, luxury apparel at nearly €60 billion and luxury menswear at €20 and €25 billion. French groups dominate the luxury frontier, with LVMH, Kering and Hermès. French players hold around 23.5% of the global luxury goods market. Their distribution strategy favors single-brand stores. The current trend is to mix fast-growing streetwear with traditional luxury goods. E-commerce has become increasingly important, accounting for 10% of global sales of personal luxury goods, and the second-hand luxury segment, particularly online, is experiencing significant growth. Foreign tourists to France account for half the sa