German market
The market for surveys and market research in Germany
The importance of market research has increased in recent years due to increasing competitive pressure and the growing demand for customer-oriented products and services. The following report provides a market analysis of the market for market research.
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The importance of market research has increased in recent years due to increasing competitive pressure and the growing demand for customer-oriented products and services. The following report provides a market analysis of the market for market research.
Market research is an essential tool in the marketing sector and provides valuable decision-making support for various corporate divisions. These include controlling, sales, procurement, personnel deployment and business intelligence. Through the systematic collection, analysis and interpretation of data, market research enables sound decisions to be made and contributes to successful corporate management.
Worldwide, competition in this segment is fierce, but there are still opportunities for new companies that can meet the need for innovative market research services. The increasing use of technologies such as artificial intelligence and machine learning will further transform the market for market research in the future.
The global market for market research services is expected to grow at a compound annual growth rate(CAGR) of 7.1% between 2022 and 2026. Key players in the global market include Nielsen Holdings PLC, WPP plc, Gartner Inc, Wood Mackenzie, Ipsos Group S.A., Moodys Corporation, S&P Global Inc, and Thomson Reuters and Westat Inc.
The market is served by a variety of companies offering different types of market research services, including quantitative and qualitative research, customer surveys, competitive analysis, and industry studies.
In 2021, the 50 leading market research institutes in Germany generated total sales of around EUR 1.67 billion. Compared with the previous year 2020, this represents a slight decrease of EUR 1.7 billion, down 0.88%.
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Guilhem Cournut
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Denis Monnoyeur
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Marie-Annick Cournède
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Digital, media and telecommunications
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