The insurance distribution market in France

According to the Orias 2025 annual report, insurance distribution in France counts 27,500 insurance broker registrations at end-2025 (26,953 at end-2024) and 12,035 general agent registrations (11,882). Insurance intermediary sub-agents are the largest category, with 30,949 registrations, up 4.2%, and insurance tied agents rise from 3,233 to 3,593. Orias also reports the creation of a new network of general agents specialising in health, protection and wealth management.

Bancassurance carries great weight in insurance distribution in France, especially in savings. According to L’Argus de l’assurance (March 2026), Crédit Agricole Assurances posted €52.4 billion in revenue in 2025, of which €39.7 billion in retirement savings. La Banque Postale accounted for 30% of CNP Assurances’ revenue in 2025 (April 2026), and BNP Paribas Cardif collected €17.4 billion gross in France, up 3% (May 2026).

Insurers are strengthening their distribution networks in France. Axa France aims for one million additional contracts by end-2026 and plans to recruit a thousand distributors in its exclusive networks, to exceed 8,000 professionals, according to L’Argus de l’assurance (January 2025). MetLife France relies on 3,000 intermediaries, brokers, agents and wealth advisers (La Tribune de l’assurance, March 2026). CNP Assurances wants to diversify its channels towards brokers and independent advisers.

In France, insurance distribution falls under the Code des assurances (the French insurance code), derived from the European Insurance Distribution Directive, and under the supervision of the Autorité de contrôle prudentiel et de résolution (ACPR, the French prudential supervisor). Since 1 April 2022, telephone canvassing requires a 24-hour cooling-off period and the retention of recordings for two years, according to L’Argus de l’assurance. Since a note of 15 September 2025, the ACPR has regulated sales by branches outside the European Economic Area.

Insurance distribution in France is going digital and diversifying. Crédit Agricole Assurances launched Oriance, its first 100% digital life insurance contract, at the end of February 2026, according to L’Argus de l’assurance. Influencers are becoming a sales channel, which the trade press links to ACPR recommendation 2024-R-01 on the oversight of distributors and to the obligation to register with Orias. On the agents’ side, the Cour de cassation (France’s highest court) now allows the judge to reduce the loss of the end-of-mandate indemnity.

A PDF report in French, 2026 edition, organised into six chapters: definition and scope, market size and dynamics, demand, networks and players, regulation, and outlook.

The Orias register and reports, France Assureurs statistics, ACPR publications, insurers’ communications and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Insurers and mutual insurers, brokers, general agents and tied agents, banks, insurtechs, as well as consultants, investors and bankers who need to understand insurance distribution in France.

By email, as a PDF, within 48 hours of payment. Our analysts use that time to add the latest available data before sending. You then find it in your My studies area.

A search engine or a general-purpose AI relies on the public web. Our analysts also work with the IndexPresse professional press database, built over more than 35 years, check the original sources and state the period and scope of every figure. You get a structured document you can cite in a business plan or a bank file.

An invoice with VAT is emailed after every payment, and you can enter your company VAT number. For a quote, a purchase order or a bank transfer, contact us.

If the report does not match the contents shown on this page, we redo it or refund you, as our terms of sale provide. Before buying, you can browse the free preview and ask the team your questions.

Yes: the pack of 5 studies costs €370 excl. VAT, that is €74 per study instead of €99. You pick your studies freely for 12 months.