The corporate seminar market - Spain

The corporate seminar market is a segment of the broader"MICE" industry, i.e. "Meetings, Incentives, Conferences & Exhibitions", which covers professional events for company employees. the corporate seminar segment makes up the majority of the "MICE" industry, so much so that it is sometimes confused with the sector as a whole. A corporate seminar is an event organized by a company or institution, which most often involves bringing participants together outside the professional environment for one or more days.seminars can have a variety of objectives and take a number of forms - such as work, management, training, motivation or team-building seminars. Before the Covid-19 crisis, the global MICE market was growing by 7% a year, dominated by Europe but with stronger growth in Asia. From 2022 to 2030, the global market is expected to grow at a CAGR of 6.6%. The Spanish market, too, has been growing steadily for several years. There is a wide diversity of players in the market: major event industry groups such as GL Events, niche players, pure players, even travel or communications agencies, etc. The vast majority of corporate clients are large companies (76% have over 250 employees), with the pharmaceutical and technology/IT industries standing out(Travel Manager). The main venues for events are hotels (37%), halls (27%) and lobbies (17%). The Covid-19 crisis had a major impact on the sector in 2020, as it did on the event industry as a whole. Players have had to respond with efforts in terms of digitalization and innovation, along with attempts at diversification.