1.1 Definition and scope of study
The paint industry includes several segments: building paints, consumer paints, industrial paints, anti-corrosion paints, marine paints and finally bodywork paints. [ FIPEC This study will focus on paints for buildings mainly.
Within this sector and decorative paints, the paint work market covers all work carried out by specialised companies or craftsmen using this type of coating.
Paint manufacturers in Belgium are struggling to make sustainable progress; their growth is almost nil, a trend due to a intense global competition (presence of major world leaders in Belgium) as well as the growing interest of individuals in alternatives to paints as wall coverings .
However, the painting sector in Belgium is progressing at a steady pace, driven by regulations promoting the renovation of buildings (advantageous VAT rates).
The sector is finally suffering a growing environmental awareness and must therefore develop new products that are more environmentally friendly, with fewer volatile organic compounds (organic compounds that are greenhouse gases that evaporate at low temperatures) for example.
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