Who are you and what is your activity?
I run Way Co, a business strategy consulting and shared sales management company for start-ups, SMEs and ETIs.
How do you use Businesscoot surveys?
I subscribe to the France catalog I use them systematically to support my clients, because they provide an overview of sectors of activity where it is difficult to access macro data.
What "pain point" (difficulty) do Businesscoot surveys address?
In the SME world, there is little or no macro view of the markets. Businesscoot surveys allow you to set the scene, thanks to immediately available data, in order to appreciate a market and gain perspective. This provides a very useful first layer of knowledge about a business sector. This is essential in the prospecting phase and in the analysis phase for a client.
What are the advantages of Businesscoot studies?
It saves an enormous amount of time, especially since the data is well structured and well processed, with an organized and coherent way of approaching the markets.
I had heard this sentence from Aymar Monnoyeur, the founder of Businesscoot: " Instead of wasting time on Google, check out a Businesscoot study ". I think this promise has been fulfilled.
How did you hear about Businesscoot?
Simply through Google searches on a particular industry Businesscoot's studies are positioned at a price that makes it possible to invest.
How many studies have you consulted and which ones have you used?
I systematically consult the Businesscoot catalog to see if there is a study on a market in which I will be working. For example, I have used studies on office furniture, public lighting, or more recently the electronic cigarette market . It varies a lot!
What are your expectations in terms of evolution?
My needs are met, and at a very interesting rate. So I have no particular expectations.
However, I would like to highlight the latest initiative for customers subscribers: the monthly newsletter with the latest productions and updates of the catalog. In the last one, I am interested in the update on the paint market, especially because I have a customer in this sector. So it will be useful for me.
Can you sum up the Businesscoot studies in 3 words?
Useful, efficient and synthetic.