Turnover: 283 million EUR (2021)

Country: France

Founded in 1965, the Yoplait brand specializes in fresh dairy products. It has 3 production sites in France (Mans (72), Vienne (38), Monéteau (89)) and markets its products in over 50 countries worldwide. Its products include Panier de Yoplait fruit yogurts, Petits Filous flavored little Swiss and dessert creams, and Câlin fromage blanc. The group employs over 1,000 people?

The American company General Mills acquired a stake in 2011. Sodiaal to buy out Generals Mills in 2021

For growth, the brand focuses on innovation, with premium desserts (Panier de Yoplait with Champs de Fruits and Triple Sensation) and high-protein products (Yopa!).

News

Yoplait comes out of the red and launches into yogurt bricks 08/11/2023

  • Yoplait's sales have increased by 25% in two years, reaching 750 million euros in France excluding franchises.
  • Yoplait was acquired by the Sodiaal cooperative in 2021, with the purchase of a 49% stake from the American General Mills.
  • Yoplait is the Skyr market leader with 32% market share.
  • Skyr sales account for 5% of sales in the ultra-fresh market.
  • Out of 900 dairy product references in supermarkets, Yoplait's Skyr in 850-gram tubs is number one.
  • Yoplait gained market share in value terms in France, rising from 10.7% to 11.3% over the year.
  • Yoplait has invested 28 million euros in its production facilities since 2021.
  • Yoplait hopes that bricks could cover 15% of the ultra-fresh market in the medium term.
  • The launch of the yogurt brick is scheduled for January
  • The switch from fruit yogurt to white yogurt has been crucial to Yoplait's growth.
  • Yop, P'tits filous and Perles de lait held up well in the market.
  • The new yogurt carton is an eco-responsible, recyclable product.

Skyr is an exception in the yogurt market 08/11/2023

  • Yoplait has acquired 32% of the Skyr market in two years, making it the market leader.
  • Yoplait's sales have risen by 25% in two years (an increase of 150 million euros since 2021)
  • 20% of this increase is due to price increases
  • Yoplait has managed to maintain its sales volumes despite price increases.
  • Yoplait's profitability has improved considerably, taking it out of the red zone.
  • Yoplait achieved a penetration rate of 17% in the Skyr market, which is steadily increasing.
  • Last year, 27% of French consumers tried Skyr.
  • Private labels account for a significant share of the ultra-fresh market, rising from 44% to 47% in two years.
  • The best-selling product in the yoghurt market is Yoplait's Skyr.

Financial Data

DUNS: 440767549

Legal Name: YOPLAIT FRANCE

Address: 150 RUE GALLIENI , 92100 BOULOGNE-BILLANCOURT

Number of employees: Entre 1 000 et 1 999 salariés (2018)

Capital: 4 582 875 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2019 691 040 697 EUR 20 766 174 EUR 31/05/2019 12
2018 725 867 369 EUR 17 567 464 EUR 31/05/2018 12
2017 736 115 344 EUR 35 827 918 EUR 31/05/2017 12
2016 844 076 484 EUR 28 663 366 EUR 31/05/2016 13
2015 800 854 711 EUR 25 985 336 EUR 30/04/2015 12

Company Managers:

Position First Name Last Name Age Linkedin
Président Nicolas BOYER DE LA GIRODAY 52

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