Turnover: 16 billion EUR (2021)
Country: Japan
Yamaha is one of the world's leading manufacturers of motorcycles, scooters and parts, and the largest seller in the French market with a 17.6 percent market share (source) thanks to its 467 dealers (source) on French territory. The company is particularly specialized in the production of powertrains, frames, fairings and electronic control systems.
The brand has been able to diversify into other sectors, becoming a conglomerate, with activities such as manufacturing musical instruments, bicycles, and jet skis.
Studies mentioning this company
The service market for scooters and motorcycles - France
Other companies mentioned:
The market for motorcycle helmets - Italy
Other companies mentioned:
- Arai Helmet
- Shoei Italia
- Suomy
- Schuberth
- Moto Guzzi
- Ducati
- BMW
- Yamaha Motor
- Shark Helmets (2R Holdong)
- AGV
The motorcycle market - France
Other companies mentioned:
- La Centrale Groupe
- Media Prod (Moto Services)
- AFL Communication (Moto85.com)
- ADS4ALL (Le Parking-Moto)
- WINTEAM FULLOCCAZ.com
- Lerepairedesmotards.com
- Lys Moto
- Honda Motorcycle
- Peugeot Motocycles
- Yamaha Motor
- BMW Mottorrad
- Moto Guzzi
- Moto Shop 2000
- GATE32 S.R.L.
- Honda Roma
- ParuVendu.fr
The electric bicycle market - UK
Other companies mentioned:
- Volt Bikes Ltd
- Emu Electric Bikes
- BMW Mottorrad
- Mahindra & Mahindra
- Yamaha Motor
- Hero Electric