Turnover: 15 billion EUR (2023)

Country: Japan

Yamaha is one of the world's leading manufacturers of motorcycles, scooters and spare parts, and the biggest seller on the French market, with a 17.6% market share thanks to its 467 dealerships in France. The company specializes in the production of powertrains, chassis, hulls and electronic control systems.

The brand has diversified into other sectors, becoming a conglomerate, with activities in the production of musical instruments, bicycles and watercraft, for example.

News

Yamaha to produce its new engine in Aisne 16/05/2023

  • In 2022, sales of electric bikes rose by 12% to 730,000 units.
  • Sales of motorcycles and scooters fell by 6% in 2022.
  • Yamaha plans to invest 4 million euros in a new workshop to manufacture its new range of electric-assist bicycle motors, with a production capacity of 300,000 units per year.
  • Production of high-end bikes is set to triple from the current 20,000 units.
  • The Rouvroy plant produced 84,000 two-wheelers in 2022, including scooters and 125 cc motorcycles.
  • The site employs over 600 people, including 400 in the workshops.
  • In 2022, the MBK Industrie plant achieved sales of 400 million euros.

French electric motors for Yamaha 24/04/2023

  • MBK Industrie plant in Rouvroy (Aisne)
  • Owned by the Japanese Yamaha group
  • Installation of a new production line for 600,000 electric bicycle motors per year, previously manufactured in Japan
  • More than 500 employees work at MBK Industrie in Rouvroy
  • Sales of 419 million euros by 2022
  • MBK Industrie, founded in 1951 as Motobécane
  • Produces 30% of the motorcycles and scooters sold in Yamaha dealerships in France.

Japanese Yamaha e-bike motors to be Made in France 06/03/2023

  • MBK Industrie employs over 500 people at Le Rouvroy near Saint-Quentin, with 2022 sales of €419 million.
  • 30% of motorcycles and scooters sold in Yamaha dealerships in France are produced at MBK Industrie, founded in 1951 under the name Motobécane
  • Yamaha acquired a stake in MBK Industrie in 1986 and became a 100% shareholder in 2000

Studies mentioning this company

The service market for scooters and motorcycles - France

Other companies mentioned:

  • Michelin Groupe
  • Brembo
  • Yamaha Motor
  • Honda Motorcycle
  • BMW Mottorrad
  • Peugeot Motocycles
  • Moto Dôme Services
  • Izyscoot
  • Dafy Moto
  • Moto Axxe
  • Moto Expert
  • Bihr
  • Repair and Run
  • P2R
  • Aymar avec website
The market for motorcycle helmets - Italy

Other companies mentioned:

  • Arai Helmet
  • Shoei Italia
  • Suomy
  • Schuberth
  • Moto Guzzi
  • Ducati
  • BMW
  • Yamaha Motor
  • Shark Helmets (2R Holdong)
  • AGV
The motorcycle market - France

Other companies mentioned:

  • La Centrale Groupe
  • Media Prod (Moto Services)
  • AFL Communication (Moto85.com)
  • ADS4ALL (Le Parking-Moto)
  • WINTEAM FULLOCCAZ.com
  • Lerepairedesmotards.com
  • Lys Moto
  • Honda Motorcycle
  • Peugeot Motocycles
  • Yamaha Motor
  • BMW Mottorrad
  • Moto Guzzi
  • Moto Shop 2000
  • GATE32 S.R.L.
  • Honda Roma
  • ParuVendu.fr
  • Furygan
  • Sherco
  • Triumph Motor Cycles
  • D3T Distribution Motoblouz
  • CYCOM (Motoexpert)
  • P2R
  • 4 En 1
  • Alesia Moto
  • Alsace Espaces Verts
  • Ame Team Axxe
  • Antique Trading Supply
  • Antique Trading Supply Triumph
  • Asphalt Spirit
  • Assistance Verte Espace Motos
  • Atomic Moto
  • Barenstark Motor Paris
  • Bihr
  • Bm Bymycar Motoroad
  • Bonnie&Ride
  • Bordeaux Motos Accessoires
  • Boxer Evasion
  • Boxer Passion
  • Challenge One
  • Chave Motos
  • Conception Fabrication Produits Securite (Cfps)
  • Croibier Moto Center
  • D3T Distribution
  • Dafy Moto
  • Delahaye Store
  • Delta Mics
  • Dherbey Motos
  • Diagonale
  • Dip
  • Ducati West Europe
  • Elysee Motor Distribution
  • Ets Renneville
  • Euro Motos
  • Euromoto
  • Euroscoot
  • Exploitation Des Ets Vuillermoz
  • Fast & Ride
  • Free Bike
  • Freedom Bike 44
  • Garage Folie Mericourt
  • Gatines Auto Moto
  • Gauthier Sp
  • Gbbo
  • Gd France
  • Grand Prix
  • Groupe Urgence Scooters
  • H M L
  • H R C Motos 95
  • Harley Davidson Center Of Alsace
  • Harley Davidson Factory
  • Harley Davidson France
  • Harley Davidson Massilia
  • Harley Davidson Paris Etoile
  • Harley Davidson Portes De Bretagne (Revolution 35)
  • Hd Dream Store
  • Honda Werther
  • I Motors
  • Internet Creative Company I C C
  • Japauto Moto
  • Jmr
  • Jouy Moto Creteil
  • Louit
  • Maillon
  • Michel Borie Distribution
  • Moraco
  • Moto 91
  • Moto Bastille
  • Moto Passion 17
  • Moto Ride
  • Moto Store Aix
  • Moto Store Docks
  • Motolabo
  • Motoland
  • Motor 73
  • Motorep
  • Motorland
  • Motos Diffusion
  • Palais De La Moto Alexis Motos
  • Paris Scooter Accessoires
  • Patrick Pons Diffusion
  • Pays De Loire Motos
  • Piaggio France
  • Planet'Racing
  • Polaris France
  • Prestige Motorcycles
  • Priod La Defense
  • Profil Motos
  • S One
  • Sagaz Motor
  • Sainte Victoire Motorcycles
  • Savy Moto Dijon
  • Sgm
  • Shoei Europe Distribution
  • Speed France
  • Spirit Of Eagle
  • Squadra Prestige 2 Roues
  • Sté Commerciale : Star Bike (Star Bike)
  • Sté D'Importation Motos Accessoires (Sima)
  • Sud Ouest Moto M Louit
  • Surplus Motos
  • Suzuki France
  • Tendance Motors
  • Toulon Moto Racing
  • Triumph
  • Triumph Nice
  • Ultimate Moto 60
  • Urgence Nanterre
The electric bicycle market - UK

Other companies mentioned:

  • Volt Bikes Ltd
  • Emu Electric Bikes
  • BMW Mottorrad
  • Mahindra & Mahindra
  • Yamaha Motor
  • Hero Electric
  • HubUR