Turnover: 15 billion EUR (2023)

Country: Japan

Yamaha is one of the world's leading manufacturers of motorcycles, scooters and spare parts, and the biggest seller on the French market, with a 17.6% market share thanks to its 467 dealerships in France. The company specializes in the production of powertrains, chassis, hulls and electronic control systems.

The brand has diversified into other sectors, becoming a conglomerate, with activities in the production of musical instruments, bicycles and watercraft, for example.


Yamaha to produce its new engine in Aisne 16/05/2023

  • In 2022, sales of electric bikes rose by 12% to 730,000 units.
  • Sales of motorcycles and scooters fell by 6% in 2022.
  • Yamaha plans to invest 4 million euros in a new workshop to manufacture its new range of electric-assist bicycle motors, with a production capacity of 300,000 units per year.
  • Production of high-end bikes is set to triple from the current 20,000 units.
  • The Rouvroy plant produced 84,000 two-wheelers in 2022, including scooters and 125 cc motorcycles.
  • The site employs over 600 people, including 400 in the workshops.
  • In 2022, the MBK Industrie plant achieved sales of 400 million euros.

French electric motors for Yamaha 24/04/2023

  • MBK Industrie plant in Rouvroy (Aisne)
  • Owned by the Japanese Yamaha group
  • Installation of a new production line for 600,000 electric bicycle motors per year, previously manufactured in Japan
  • More than 500 employees work at MBK Industrie in Rouvroy
  • Sales of 419 million euros by 2022
  • MBK Industrie, founded in 1951 as Motobécane
  • Produces 30% of the motorcycles and scooters sold in Yamaha dealerships in France.

Japanese Yamaha e-bike motors to be Made in France 06/03/2023

  • MBK Industrie employs over 500 people at Le Rouvroy near Saint-Quentin, with 2022 sales of €419 million.
  • 30% of motorcycles and scooters sold in Yamaha dealerships in France are produced at MBK Industrie, founded in 1951 under the name Motobécane
  • Yamaha acquired a stake in MBK Industrie in 1986 and became a 100% shareholder in 2000

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