Turnover: 16 billion EUR (2021)

Country: Japan

Yamaha is one of the world's leading manufacturers of motorcycles, scooters and parts, and the largest seller in the French market with a 17.6 percent market share (source) thanks to its 467 dealers (source) on French territory. The company is particularly specialized in the production of powertrains, frames, fairings and electronic control systems.

The brand has been able to diversify into other sectors, becoming a conglomerate, with activities such as manufacturing musical instruments, bicycles, and jet skis.

Studies mentioning this company