Turnover: million EUR ()

Country: France

Vichy is a premium brand of skin care, body care, makeup and anti-aging products owned by L'Oréal within its Active Cosmetics division.

Thermal spring water from the town of Vichy, France, is the only source of water used in its formulations. The company was founded in 1931

The company is one of two active cosmetic brands in the L'Oréal group, the other being La Roche-Posay. Vichy is popular in Europe, and the company is known for its 'Dermablend' line of foundations and masks. Among the company's best-known products are:

LiftActiv (anti-aging), Neovadiol, Normaderm (oily and blemish-prone skin), Dercos, Aqualia Thermal, Capital Soleil, Essentielles (basic range of cheaper products), Vichy Homme (shaving and cleansing products for men)

Studies mentioning this company

  • Traffic estimate for the Vichy website
Estimated traffic for the Vichy website

France - 2020-2021, visitors


  • Main keywords on which the Vichy website is positioned
Keyword Position Previous position Search Volume
vichy 2 1 90500
hydroalcoholic gel 12 14 450000
cold cream 1 1 4400
vichy mineral 89 1 1 2400
vichy dermablend 1 1 3600
vichy foundation 1 1 1900
gingham dercos 1 1 1000
vitamin c face 1 1 1600
vichy normaderm 1 1 1600
vichy cosmetics 1 1 1300
dermablend 1 1 1300
aminexil 1 1 1300
vichy liftactiv 1 1 1300
vichy deodorant 1 1 1300
dilated pores 3 3 6600


  • Vichy's main competitors
Domain Competitor Relevance Common Keywords
eucerin.com 0.11 550
akane-skincare.com 0.09 318
laroche-posay.fr 0.08 568
bioderma.fr 0.08 508
sanoflore.fr 0.07 251
pharmasimple.com 0.07 1441
parapharmacie-en-ligne.com 0.07 570
medecine-anti-age.com 0.07 296
mycornerb.com 0.06 340
ohmycream.com 0.06 246
oolution.com 0.05 218
kiehls.com 0.05 186
powersante.com 0.05 306
patyka.com 0.05 133



The level of competition is calculated based on the number of keywords of each competitor and the total number of keywords common to all competitors. If websites have a high number of common keywords, they can be considered competitors.

  • Brand awareness
Estimating Vichy's online brand awareness

Google searches with and without the brand


  • Examples of online advertising

Vichy.fr - Vichy Laboratories - Vichy Official Website


Two free samples with every order. Discover the loyalty program. Discover all the Vichy beauty care products and order on the official website. All the new products. Free trial doses. Contact us. All the products. SkinConsult AI - Analysis.

Vichy Cosmetic Care - Online Sales - Official Site


Two free samples for every order. Discover the loyalty program. Discover all Vichy beauty care products and order on the official website. Free trial doses. 100% secure payment. All the products. All New Products.

Vichy Dermablend - Online Shop - Official Site


Total and immediate correction of skin defects, even severe ones with Vichy. Discover all the beauty care products and order on the official Vichy website. 100% secure payment. Loyalty program. SkinConsult AI - Analysis. All points of sale. Contact us

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