Turnover: 3 billion EUR (2022)
Country: United States
Famous American sunglasses manufacturer
News
Ray Ban, Meta takes another step towards smart glasses 07/11/2023
- In 2021, the Meta Group announced a partnership with EssilorLuxottica to design connected eyewear.
- The second generation of these glasses, called Ray Ban Meta, are now available in North America and Europe
- These glasses enable users to take calls, listen to music, capture photos and videos in better quality than their predecessor, Ray Ban Stories, without the need for a phone.
- Live videos can be broadcast on Instagram for up to 30 minutes from these glasses.
- The Meta AI virtual assistant, another Ray Ban Meta feature, is not yet available to European consumers.
- Ray Ban Stories, the previous version of Ray Ban Meta, sold around 300,000 units between September 2021 and February 2023.
- Only 10% of their owners regularly use the connected functions.
- To promote the Ray Ban Meta, EssilorLuxottica plans to provide its partner opticians with trial kiosks.
- 250 points of sale are planned in France.
RayBan on all fronts to maintain its position as the world's leading optical brand 23/06/2023
- Ray-Ban sells 40 million pairs of glasses every year (2/3 sunglasses and 1/3 prescription).
- Ray-Ban accounts for nearly 3 billion euros in sales (12% of EssilorLuxottica revenues).
- The brand leads the global optical market, far ahead of its luxury rivals (Chanel, Dior, Gucci), whose sales range from 200 to 400 million euros.
- The introduction of the new Reverse range enables prices to be increased by 15 to 20 euros compared with conventional models.
- Europe and North America account for 80% of Ray-Ban sales. Ray-Ban has opened 250 directly-operated stores in seven years, including 30 last year.
- Ray-Ban's growth last year was lower than that of Oakley and EssilorLuxottica's luxury brands.
Studies mentioning this company
The sunglasses market - Spain
Other companies mentioned:
- CECOP
- Essilor Luxottica groupe
- Afflelou
- Krys Group
- Optical Center
- Ray-Ban (EssilorLuxottica)
The sunglasses market - France
Other companies mentioned:
- Optical Center
- Optic 2000
- Essilor Luxottica groupe
- Safilo Group
- Marchon
- Printemps Groupe
- Izipizi Paris
- Lunettes pour tous
- Sensee
- Marcolin (LVMH Groupe)
- Julbo
- Kering Eyewear
- Persol (Luxicotta group)
- Ray-Ban (EssilorLuxottica)
- Oakley
- Vuarnet (LVMH Groupe)
- Bolle Brands
The connected eyewear market - France
Other companies mentioned:
- Huawei Technologies France
- Ellcie Healthy
- Tikaway
- Optic 2000
- Atol Les Opticiens
- Bose
- Microoled
- Sony
- Samsung Electronics France
- LG Electronics France
- LG Electronics
- Encaps
- Ray-Ban (EssilorLuxottica)
- Essilor Luxottica groupe
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