Turnover: 3 billion EUR (2022)

Country: United States

Famous American sunglasses manufacturer


Ray Ban, Meta takes another step towards smart glasses 07/11/2023

  • In 2021, the Meta Group announced a partnership with EssilorLuxottica to design connected eyewear.
  • The second generation of these glasses, called Ray Ban Meta, are now available in North America and Europe
  • These glasses enable users to take calls, listen to music, capture photos and videos in better quality than their predecessor, Ray Ban Stories, without the need for a phone.
  • Live videos can be broadcast on Instagram for up to 30 minutes from these glasses.
  • The Meta AI virtual assistant, another Ray Ban Meta feature, is not yet available to European consumers.
  • Ray Ban Stories, the previous version of Ray Ban Meta, sold around 300,000 units between September 2021 and February 2023.
  • Only 10% of their owners regularly use the connected functions.
  • To promote the Ray Ban Meta, EssilorLuxottica plans to provide its partner opticians with trial kiosks.
  • 250 points of sale are planned in France.

RayBan on all fronts to maintain its position as the world's leading optical brand 23/06/2023

  • Ray-Ban sells 40 million pairs of glasses every year (2/3 sunglasses and 1/3 prescription).
  • Ray-Ban accounts for nearly 3 billion euros in sales (12% of EssilorLuxottica revenues).
  • The brand leads the global optical market, far ahead of its luxury rivals (Chanel, Dior, Gucci), whose sales range from 200 to 400 million euros.
  • The introduction of the new Reverse range enables prices to be increased by 15 to 20 euros compared with conventional models.
  • Europe and North America account for 80% of Ray-Ban sales. Ray-Ban has opened 250 directly-operated stores in seven years, including 30 last year.
  • Ray-Ban's growth last year was lower than that of Oakley and EssilorLuxottica's luxury brands.

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