Turnover: 115 million EUR (2023)
Country: France
- While the brand's first motorcycle was produced in 1898, today Peugeot Motocycles produces motorcycles, scooters and mopeds.
- In 2006, an alliance with the Chinese group Qingqi was signed, giving the group access to the Asian market
- In 2015, PSA sold 51% of the brand to the Indian group Mahindra, which retained 49%. These two events demonstrate the brand's determination to develop its activities in Asia, a fast-growing market.
- In France, it is trying to diversify through the development of new models (three-wheelers, electric two-wheelers, etc.), notably with the help of its partner dealerships, of which there are 12 in Paris alone (source).
News
Peugeot Motocycles changes driver and prepares for the future 21/05/2024
- Buyout of Stellantis' 50% stake in Peugeot Motocycles by German investor Mutares in February 2023.
- Stabilization of 300 jobs at the Mandeure plant. Launch of a new electric scooter by the end of 2024.
- Planned assembly of the first Dab Motors motorcycles and an electric two-wheeler inspired by the 103 SP of the 1970s and 80s from 2025.
- Loss of over 4 million euros in 2021
- Sales in 2023 of 115 million euros, excluding the Chinese market.
Peugeot Motocycles will manufacture its SPx project at Mandeure, in the Doubs region of France 02/04/2024
- - Total investment to launch this new model is estimated at between 5 and 10 million euros.
- - Peugeot Motocycles is run by Germany's Mutares, which took over Stellantis' 50% stake in early 2023, alongside India's Mahindra (which has held the other half of the capital since 2019).
- - Peugeot Motocycles employs 276 people out of a total workforce of 600 at the historic Doubs plant.
- - Peugeot Motocycles' sales target for 2023 is 115 million euros (excluding China).
Mutares acquires Peugeot Motocycles and DAB Motors 06/07/2023
- The Peugeot Motocycles plant in Mandeure is 125 years old.
- The German investment fund Mutares has acquired 50% of Peugeot Motocycles' capital, giving it an 80% controlling interest.
- Mutares has also acquired an 80% stake in start-up DAB Motors, which has designed an electric motorcycle.
- The first models of this electric motorcycle, the Concept-E, are due to come out in 2024, with an estimated volume of between 500 and 1,000 units in the first year.
- Peugeot Motocycles plans to distribute the products of British company BSA in Europe.
- The Mandeure plant employs 276 people and 17 apprentices, while Peugeot Motocycles employs a total of 615 people worldwide.
- In China, Peugeot Motocycles has a joint venture with Qingqi, created in 2006, which employs 300 people.
- Peugeot Motocycles has forecast sales of €100 million outside China in 2022.
- 7.000 two-wheelers should be manufactured at Mandeure in 2023, compared with 3,600 in 2021.
Electric scooters: the "made in France" challenge 12/12/2022
- 22,000 electric two-wheelers registered in 2021
- This figure has increased 5-fold in 5 years
- An electric scooter consumes four times less energy than an electric car
- E-tricks , a small business based in Auvergne, is aiming for 80% French production Current production of 500 vehicles per year, with a potential of 10,000 per year within two and a half years
Peugeot about to change hands 23/11/2022
- Takeover bid from German turnaround specialist Mutares
- Mahindra, the company's owner, is behind the deal
- Sales 2021, €140 million
- 330 employees
- Mutares controls 16,000 employees, sales €2.5 billion
Financial Data
DUNS: 875550667
Legal Name: PEUGEOT MOTOCYCLES
Address: 103 RUE DU 17 NOVEMBRE , 25350 MANDEURE
Number of employees: Entre 250 et 499 salariés (2021)
Capital: 9 986 720 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| Turnover | 103 005 924 | 93 886 253 | 101 382 892 | 97 446 322 | 102 446 853 | 98 014 470 | - |
| Gross margin (€) | 42 031 398 | 40 780 043 | 42 387 723 | 43 995 134 | 48 220 674 | 42 615 696 | - |
| EBITDA (€) | -12 899 722 | -13 644 256 | -23 644 464 | -26 429 197 | -15 566 888 | -23 017 539 | - |
| Operating profit (€) | -14 668 236 | -10 875 245 | -25 576 452 | -21 005 725 | -20 599 919 | -23 400 426 | - |
| Net profit (€) | -15 818 948 | -5 299 097 | -29 403 973 | -36 332 358 | -21 365 567 | -24 991 880 | - |
| Turnover growth rate (%) | 9,7 | -7,4 | 4 | -4,9 | 4,5 | - | - |
| Ebitda margin rate (%) | -12,5 | -14,5 | -23,3 | -27,1 | -15,2 | -23,5 | - |
| Operating margin rate (%) | -14,2 | -11,6 | -25,2 | -21,6 | -20,1 | -23,9 | - |
| Working Capital (turnover days) | 16,3 | 18,8 | 18,6 | 19,8 | 29 | 30,6 | - |
| Working Capital requirements (turnover days) | 20,7 | 8,1 | 35,8 | 36,5 | 61,5 | 60,3 | - |
| Net margin (%) | -15,4 | -5,6 | -29 | -37,3 | -20,9 | -25,5 | - |
| Added value / Turnover (%) | 9,9 | 5,9 | 2,3 | 0,4 | 10,7 | 2,4 | - |
| Wages and social charges (€) | 18 203 452 | 16 914 773 | 20 839 793 | 21 956 251 | 22 979 056 | 21 516 034 | - |
| Salaries / Turnover (%) | 17,7 | 18 | 20,6 | 22,5 | 22,4 | 22 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Sebastien | Mas | 37 | |
| Directeur général | Eric, Michel, Roger, Louis | Apode | 59 |
Studies mentioning this company
The service market for scooters and motorcycles - France
Other companies mentioned:
- Michelin Groupe
- Brembo
- Yamaha Motor
- Honda Motorcycle
- BMW Mottorrad
- Peugeot Motocycles
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- Izyscoot
- Dafy Moto
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The scooter market - France
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- Honda Motorcycle
- Peugeot Motocycles
- BMW Mottorrad
- Piaggio
- Yamaha
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