Turnover: 115 million EUR (2023)

Country: France

  • While the brand's first motorcycle was produced in 1898, today Peugeot Motocycles produces motorcycles, scooters and mopeds.
  • In 2006, an alliance with the Chinese group Qingqi was signed, giving the group access to the Asian market
  • In 2015, PSA sold 51% of the brand to the Indian group Mahindra, which retained 49%. These two events demonstrate the brand's determination to develop its activities in Asia, a fast-growing market.
  • In France, it is trying to diversify through the development of new models (three-wheelers, electric two-wheelers, etc.), notably with the help of its partner dealerships, of which there are 12 in Paris alone (source).

Imprimer

News

Peugeot Motocycles changes driver and prepares for the future 21/05/2024

  • Buyout of Stellantis' 50% stake in Peugeot Motocycles by German investor Mutares in February 2023.
  • Stabilization of 300 jobs at the Mandeure plant. Launch of a new electric scooter by the end of 2024.
  • Planned assembly of the first Dab Motors motorcycles and an electric two-wheeler inspired by the 103 SP of the 1970s and 80s from 2025.
  • Loss of over 4 million euros in 2021
  • Sales in 2023 of 115 million euros, excluding the Chinese market.

Peugeot Motocycles will manufacture its SPx project at Mandeure, in the Doubs region of France 02/04/2024

  • - Total investment to launch this new model is estimated at between 5 and 10 million euros.
  • - Peugeot Motocycles is run by Germany's Mutares, which took over Stellantis' 50% stake in early 2023, alongside India's Mahindra (which has held the other half of the capital since 2019).
  • - Peugeot Motocycles employs 276 people out of a total workforce of 600 at the historic Doubs plant.
  • - Peugeot Motocycles' sales target for 2023 is 115 million euros (excluding China).

Mutares acquires Peugeot Motocycles and DAB Motors 06/07/2023

  • The Peugeot Motocycles plant in Mandeure is 125 years old.
  • The German investment fund Mutares has acquired 50% of Peugeot Motocycles' capital, giving it an 80% controlling interest.
  • Mutares has also acquired an 80% stake in start-up DAB Motors, which has designed an electric motorcycle.
  • The first models of this electric motorcycle, the Concept-E, are due to come out in 2024, with an estimated volume of between 500 and 1,000 units in the first year.
  • Peugeot Motocycles plans to distribute the products of British company BSA in Europe.
  • The Mandeure plant employs 276 people and 17 apprentices, while Peugeot Motocycles employs a total of 615 people worldwide.
  • In China, Peugeot Motocycles has a joint venture with Qingqi, created in 2006, which employs 300 people.
  • Peugeot Motocycles has forecast sales of €100 million outside China in 2022.
  • 7.000 two-wheelers should be manufactured at Mandeure in 2023, compared with 3,600 in 2021.

Electric scooters: the "made in France" challenge 12/12/2022

  • 22,000 electric two-wheelers registered in 2021
  • This figure has increased 5-fold in 5 years
  • An electric scooter consumes four times less energy than an electric car
  • E-tricks , a small business based in Auvergne, is aiming for 80% French production Current production of 500 vehicles per year, with a potential of 10,000 per year within two and a half years

Peugeot about to change hands 23/11/2022

  • Takeover bid from German turnaround specialist Mutares
  • Mahindra, the company's owner, is behind the deal
  • Sales 2021, €140 million
  • 330 employees
  • Mutares controls 16,000 employees, sales €2.5 billion

Financial Data

DUNS: 875550667

Legal Name: PEUGEOT MOTOCYCLES

Address: 103 RUE DU 17 NOVEMBRE , 25350 MANDEURE

Number of employees: Entre 250 et 499 salariés (2021)

Capital: 9 986 720 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 103 005 924 93 886 253 101 382 892 97 446 322 102 446 853 98 014 470 -
Gross margin (€) 42 031 398 40 780 043 42 387 723 43 995 134 48 220 674 42 615 696 -
EBITDA (€) -12 899 722 -13 644 256 -23 644 464 -26 429 197 -15 566 888 -23 017 539 -
Operating profit (€) -14 668 236 -10 875 245 -25 576 452 -21 005 725 -20 599 919 -23 400 426 -
Net profit (€) -15 818 948 -5 299 097 -29 403 973 -36 332 358 -21 365 567 -24 991 880 -
Turnover growth rate (%) 9,7 -7,4 4 -4,9 4,5 - -
Ebitda margin rate (%) -12,5 -14,5 -23,3 -27,1 -15,2 -23,5 -
Operating margin rate (%) -14,2 -11,6 -25,2 -21,6 -20,1 -23,9 -
Working Capital (turnover days) 16,3 18,8 18,6 19,8 29 30,6 -
Working Capital requirements (turnover days) 20,7 8,1 35,8 36,5 61,5 60,3 -
Net margin (%) -15,4 -5,6 -29 -37,3 -20,9 -25,5 -
Added value / Turnover (%) 9,9 5,9 2,3 0,4 10,7 2,4 -
Wages and social charges (€) 18 203 452 16 914 773 20 839 793 21 956 251 22 979 056 21 516 034 -
Salaries / Turnover (%) 17,7 18 20,6 22,5 22,4 22 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Sebastien Mas 36
Directeur général Eric, Michel, Roger, Louis Apode 59

Studies mentioning this company

The service market for scooters and motorcycles - France

Other companies mentioned:

  • Michelin Groupe
  • Brembo
  • Yamaha Motor
  • Honda Motorcycle
  • BMW Mottorrad
  • Peugeot Motocycles
  • Moto Dôme Services
  • Izyscoot
  • Dafy Moto
  • Moto Axxe
  • Moto Expert
  • Bihr
  • Repair and Run
The scooter market - France

Other companies mentioned:

  • Honda Motorcycle
  • Peugeot Motocycles
  • BMW Mottorrad
  • Piaggio
  • Yamaha
  • NIU
  • VmotoSoco Limited
  • Suzuki
The motorcycle market - France

Other companies mentioned:

  • La Centrale Groupe
  • Media Prod (Moto Services)
  • AFL Communication (Moto85.com)
  • ADS4ALL (Le Parking-Moto)
  • WINTEAM FULLOCCAZ.com
  • Lerepairedesmotards.com
  • Lys Moto
  • Honda Motorcycle
  • Peugeot Motocycles
  • Yamaha Motor
  • BMW Mottorrad
  • Moto Guzzi
  • Moto Shop 2000
  • GATE32 S.R.L.
  • Honda Roma
  • ParuVendu.fr
  • Furygan
  • Sherco
  • Triumph Motor Cycles