Turnover: 822 million EUR (2022)

Country: France

Paul is a French chain of bakeries/cafés-restaurants founded in 1889 in the town of Croix, in the Nord region of France, by Charlemagne Mayot. The company specializes in serving French products such as breads, crêpes, sandwiches, macaroons, soups, cakes, pastries, coffee, wine and beer. The chain has over 750 stores

Paul belongs to the Holder Group, which also owns the French luxury bakery Ladurée.

Boulangeries Paul SAS has its world headquarters in Marcq-en-Barœul, Greater Lille, France, and is present in 29 countries.


Paul's bakeries launch a French-style Starbucks concept 20/09/2023

  • The Paul group was founded by the Holder family.
  • The "Paul le café" concept was launched three years ago, and now boasts 28 coffee shops worldwide.
  • The Paul Group plans to double its network with 20 new openings by the end of 2024, mainly via franchising.
  • The group is targeting train stations, airports and freeways in France.
  • Paul reported sales of 822 million euros in 2022.
  • The group has 801 stores, half of which are in France.
  • The group is present in 52 countries and plans to open 50 to 60 stores each year.
  • In France, the Group plans to open an average of 30 stores a year.
  • The group plans to return to China, where it has not been present since 2009.

Studies mentioning this company

The bakery and pastry market - France

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