Turnover: 250 million EUR (2023)
Country: France
- France's leading beauty franchise group
- French family-owned group with 520 beauty and wellness stores in France
- Beauty Success Group comprises three beauty salon brands: Esthetic Center (acquired in 2016), Beauty Full Days (which replaced the Beauty Success institute in 2016) and Sud Esthetique (acquired in 2019)
- Esthetic Center has 185 beauty salons in France and 200,000 customers every month
- The brand has developed Beauty Full Nails nail bars (30 centers). Beauty Full Days has 10 centers on the outskirts of cities.
- The group changes its name to Novi in October 2022
News
Franchising: Novi (Beauty Success) aims to capitalize on its own brands 20/03/2023
- founded 50 years ago
- Stores under the Beauty Success banner
- 60 outlets outside mainland France in 16 different territories, including 12 perfumeries in Morocco
- Acquisition of Esthetic Center in 2016 and Citron Vert in June 2022
Beauty Success Group changes its name to NOVI 05/12/2022
- Group with 8 banners and 650 outlets worldwide
- Beauty specialist
- Sales of 200 million euros by 2021
Beauty Success plans to open more stores 23/03/2022
- Beauty Success has 330 stores, a third of which are franchises
- Beauty Success to open five franchises in the first half of 2022
- The company aims to open 10 outlets a year
Perfumery: the Beauty Success family spirit 15/03/2018
- - The Beauty Success network is 95% family-owned.
- - Beauty Success tests outlets in a variety of locations.
- - Two years ago, the concept was adapted for small towns with a catchment area of 15,000 inhabitants.
Perfumery: Beauty Success acquires Esthetic Center 13/03/2018
- Brothers Philippe and Christophe Georges run the family group
- Beauty Success has more than 480 stores. It is France's fourth-largest network of selective perfumeries, and the first to be franchised.
- Esthetic Center has 170 franchised institutes.
- Beauty Full Nails was launched last year, bringing the total number of outlets to 200.
- Tanguy Parapharmacie is another of the group's brands, with 19 stores.
- Beauty Success has raised 18 million euros to finance its growth.
Financial Data
DUNS: 311889877
Legal Name: NOVI
Address: 1 RUE DES LYS PARC D ACTIVITES ASTIER VAL, 24110 SAINT-ASTIER
Number of employees: Entre 1 000 et 1 999 salariés (2021)
Capital: 33 500 000 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|
| Turnover | 135 188 866 | 122 296 060 | 116 203 536 | 134 832 324 | 128 979 207 | 130 693 991 | 121 101 820 | - |
| Gross margin (€) | 70 552 414 | 59 969 946 | 54 256 232 | 65 518 544 | 64 200 095 | 63 835 032 | 57 988 895 | - |
| EBITDA (€) | 7 744 914 | 10 164 205 | 7 804 546 | 8 239 711 | 7 035 228 | 8 158 302 | 6 557 107 | - |
| Operating profit (€) | 5 398 678 | 6 342 627 | 3 674 671 | 3 448 018 | 3 040 207 | 4 559 385 | 3 883 282 | - |
| Net profit (€) | 2 417 357 | 3 297 217 | 1 035 869 | 1 775 504 | 1 758 410 | 3 126 398 | 1 854 760 | - |
| Turnover growth rate (%) | 10,5 | 5,2 | -13,8 | 4,5 | -1,3 | 7,9 | - | - |
| Ebitda margin rate (%) | 5,7 | 8,3 | 6,7 | 6,1 | 5,5 | 6,2 | 5,4 | - |
| Operating margin rate (%) | 4 | 5,2 | 3,2 | 2,6 | 2,4 | 3,5 | 3,2 | - |
| Working Capital (turnover days) | 39,5 | 50 | 52,7 | 36,3 | 48,1 | 41,6 | 49,9 | - |
| Working Capital requirements (turnover days) | 56 | 66,6 | 62,3 | 56,5 | 59,8 | 57,9 | 54,1 | - |
| Net margin (%) | 1,8 | 2,7 | 0,9 | 1,3 | 1,4 | 2,4 | 1,5 | - |
| Added value / Turnover (%) | 29,5 | 28,2 | 26,6 | 28,7 | 28,6 | 28,6 | 27,1 | - |
| Wages and social charges (€) | 31 331 084 | 25 237 473 | 22 107 612 | 29 242 837 | 28 415 175 | 27 274 599 | 24 625 680 | - |
| Salaries / Turnover (%) | 23,2 | 20,6 | 19 | 21,7 | 22 | 20,9 | 20,3 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Philippe, Gerard | Georges | 63 | |
| Vice-président | Christophe, Alain | Georges | 60 |
Studies mentioning this company
The beauty salon market - France
Other companies mentioned:
- BODY MINUTE (franchise)
- L'Onglerie
- L'Atelier du Sourcil (Ieva)
- Nocibé (Douglas Groupe)
- Marionnaud France
- Novi Groupe - Beauty Success
- Rocher Groupe (Yves Rocher)
- Cible Skin
- Guinot Institut
- Esthetic Center (Novi Groupe)
- Skincareagency
- Depil’tech
- Corepile
- Maria Galland
- Caliceo (Duval groupe)
The make-up market - France
Other companies mentioned:
- Sephora
- Kiko Milano France
- Nocibé (Douglas Groupe)
- Marionnaud France
- L'Occitane Groupe
- Chanel
- Bourjois (Groupe Coty)
- Estée Lauder
- Coty (JAB Holdind)
- Revlon
- Shiseido
- Rimmel London (Groupe Coty)
- Cosnova
- Rocher Groupe (Yves Rocher)
- Mac Cosmetics (Estée Lauder)
- Yves Saint Laurent Parfums (Groupe L'Oréal)
- Novi Groupe - Beauty Success
- Avril Beauté
- Make up for ever (Groupe LVMH)
- Adopt Parfums
- Clarins Groupe
- The Body Shop
- Givenchy
- Lancôme (L'Oréal)
- Sisley
- Dolce & Gabbana
- Beiersdorf
- Sanoflore
- Nuxe
- Eau Thermale d'Avène (Pierre Fabre Groupe)
- Galeries Lafayette
- Mademoiselle bio
- Amorepacific
- Avon Products
- Kose
- Mary Kay
- Maybelline (L'Oreal)
- Guerlain
- Benefit
- Nyx Professional make Up (L'Oreal)
- Urban Decay (L’Oréal)
- E.L.F
- De Blangy (INK AND OUT)
- La Bouche Rouge Paris
- Pardi
- Absolution
- Bioeven
- Antipodes Nature
- April Beauty (Bogart groupe)
- Ayanature
- Baïja (Bain & Nature)
- Beauté Privée
- Biotyfull Box
- BoHo Green
- Cosmelab
- Couleur Caramel
- Mes Cosmétiques Français
- Mycosmetik
- Panier des Sens
- Yumi Beauty
- SRP group (Showroomprivé)
- Silgan Dispensing France
- Cosmogen
- Ciaté London
The nail polish market - France
Other companies mentioned:
- Sephora
- Marionnaud France
- OPI
- ESSIE (L'Oréal Groupe)
- Fiabila
- Peggy Sage
- IL Cosmetics
- Rocher Groupe (Yves Rocher)
- Kure Bazaar
- Le Mini Macaron
- Nailmatic
- L'Onglerie
- Novi Groupe - Beauty Success
- Esthetic Center
- RCIA Citron Vert
- Manucurist
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