Turnover: 200 million EUR (2022)

Country: France

  • France's leading beauty franchise group
  • French family-owned group with 520 beauty and wellness stores in France
  • Beauty Success Group comprises three beauty salon brands: Esthetic Center (acquired in 2016), Beauty Full Days (which replaced the Beauty Success institute in 2016) and Sud Esthetique (acquired in 2019)
  • Esthetic Center has 185 beauty salons in France and 200,000 customers every month
  • The brand has developed Beauty Full Nails nail bars (30 centers). Beauty Full Days has 10 centers on the outskirts of cities.
  • The group changes its name to Novi in October 2022

News

Franchising: Novi (Beauty Success) aims to capitalize on its own brands 20/03/2023

  • founded 50 years ago
  • Stores under the Beauty Success banner
  • 60 outlets outside mainland France in 16 different territories, including 12 perfumeries in Morocco
  • Acquisition of Esthetic Center in 2016 and Citron Vert in June 2022

Beauty Success Group changes its name to NOVI 05/12/2022

  • Group with 8 banners and 650 outlets worldwide
  • Beauty specialist
  • Sales of 200 million euros by 2021

Beauty Success plans to open more stores 23/03/2022

  • Beauty Success has 330 stores, a third of which are franchises
  • Beauty Success to open five franchises in the first half of 2022
  • The company aims to open 10 outlets a year

Perfumery: the Beauty Success family spirit 15/03/2018

  • - The Beauty Success network is 95% family-owned.
  • - Beauty Success tests outlets in a variety of locations.
  • - Two years ago, the concept was adapted for small towns with a catchment area of 15,000 inhabitants.

Perfumery: Beauty Success acquires Esthetic Center 13/03/2018

  • Brothers Philippe and Christophe Georges run the family group
  • Beauty Success has more than 480 stores. It is France's fourth-largest network of selective perfumeries, and the first to be franchised.
  • Esthetic Center has 170 franchised institutes.
  • Beauty Full Nails was launched last year, bringing the total number of outlets to 200.
  • Tanguy Parapharmacie is another of the group's brands, with 19 stores.
  • Beauty Success has raised 18 million euros to finance its growth.

Financial Data

DUNS: 311889877

Legal Name: NOVI

Address: 1 RUE DES LYS PARC D ACTIVITES ASTIER VAL, 24110 SAINT-ASTIER

Number of employees: Entre 1 000 et 1 999 salariés (2021)

Capital: 33 500 000 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 135 188 866 122 296 060 116 203 536 134 832 324 128 979 207 130 693 991 121 101 820 -
Gross margin (€) 70 552 414 59 969 946 54 256 232 65 518 544 64 200 095 63 835 032 57 988 895 -
EBITDA (€) 7 744 914 10 164 205 7 804 546 8 239 711 7 035 228 8 158 302 6 557 107 -
Operating profit (€) 5 398 678 6 342 627 3 674 671 3 448 018 3 040 207 4 559 385 3 883 282 -
Net profit (€) 2 417 357 3 297 217 1 035 869 1 775 504 1 758 410 3 126 398 1 854 760 -
Turnover growth rate (%) 10,5 5,2 -13,8 4,5 -1,3 7,9 - -
Ebitda margin rate (%) 5,7 8,3 6,7 6,1 5,5 6,2 5,4 -
Operating margin rate (%) 4 5,2 3,2 2,6 2,4 3,5 3,2 -
Working Capital (turnover days) 39,5 50 52,7 36,3 48,1 41,6 49,9 -
Working Capital requirements (turnover days) 56 66,6 62,3 56,5 59,8 57,9 54,1 -
Net margin (%) 1,8 2,7 0,9 1,3 1,4 2,4 1,5 -
Added value / Turnover (%) 29,5 28,2 26,6 28,7 28,6 28,6 27,1 -
Wages and social charges (€) 31 331 084 25 237 473 22 107 612 29 242 837 28 415 175 27 274 599 24 625 680 -
Salaries / Turnover (%) 23,2 20,6 19 21,7 22 20,9 20,3 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Philippe, Gerard Georges 62
Vice-président Christophe, Alain Georges 60

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