Turnover: 44 billion USD (2021)
Country: United States
Nike is an American multinational corporation engaged in the design, development, manufacture, marketing, and sale of footwear, apparel, equipment, and accessories. The company's headquarters are located near Beaverton, Oregon.
it is the world's largest supplier of athletic footwear and apparel and a leading manufacturer of sports equipment. In addition to producing sports apparel and equipment, the company operates retail stores under the name Niketown. Nike also sponsors many of the world's top athletes and sports teams with the highly recognized brands of "Just Do It" and the comma logo in both soccer and other sports.
News
Nike and Adidas, declining sales: people like sportswear less 27/03/2024
- **Nike Sponsorship Offer**: Nike has offered 100 million euros to the German soccer federation to become the main and exclusive sponsor.
- **Slump In Interest In Sports Apparel**: There has been a noticeable decline in interest in apparel among the priority desires of men and women, spurred by a reflection on clothing habits and an environment of economic restriction.
- **Reduction Of Growth Forecasts**: Analysts noted that initial forecasts for 2024-2025 were revised downward by Nike and other major brands.
- **Importance of Mergers and Acquisitions**: The importance for companies to strengthen their capital structure through mergers and acquisitions to deal with declining demand is emphasized.
- **Eco-Sustainable Orientation**: The trend toward eco-sustainable products is becoming increasingly relevant, both in terms of design and materials.
- **Resilience of Nike and Adidas**: Despite revised downward financial targets, giants such as Nike and Adidas continue to receive positive valuations, highlighting their large size as a guarantee of resilience and potential expansion.
- **Long-Term Outlook**: Analysts remain confident about the long-term outlook for Nike and Adidas, despite short-term forecasts being affected by declining sales and uncertainties about revenue recovery.
- **Beware of E-commerce and Competitive Challenges**: The growth of e-commerce and the decline of shopping malls are among the key factors affecting the performance of the apparel industry.
Studies mentioning this company
The market for jogging accessories - Italy
Other companies mentioned:
The children's shoe market - France
Other companies mentioned:
- Nike
- Royer Groupe
- Repetto
- Carrefour Groupe
- Auchan Hypermarches
- E.Leclerc
- Monoprix
- GEMO (Eram Groupe)
- Besson Chaussures
- Kiabi Europe
- New Balance
- Pom d'Api - Shoemakers
- Bellamy
- Orchestra Prémaman
- Okaidi (Idkids)
- Idkids Groupe
- Jacadi (Idkids groupe)
- Cyrillus
- Tartine & Chocolat (Groupe Kidiliz)
- Converse (Groupe Nike)
- Geox
- Humeau-Beaupréau Méduse
The backpack market - Brazil
Other companies mentioned:
- Jansport
- Nike
- Adidas
- Maria Tangerina
- Wilson
- Kipling
- Topper
- Puma
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