Turnover: 2.1 billion EUR (2023)

Country: France

  • Group headquarters based in Switzerland
  • More than 8500 employees
  • L'Occitane Group listed on the Hong Kong stock exchange
  • It employs 9000 people.
  • L'Occitane is an international manufacturer and retailer of cosmetics and wellness products for the body, face, fragrances and home, rich in natural ingredients.
  • L'Occitane has over 3,500 points of sale worldwide.
  • All L'Occitane products are developed and manufactured from its base in Manosque, where 1,000 people work.
  • The company sources most of its ingredients from Provence, and one of its main products, Immortelle (Helichrysum italicum), from Corsica
  • In January 2019, the L'Occitane group announced the acquisition of Elemis, a specialist in high-end body and skin care, for nearly 785 million euros.
  • 50% of the group's business is generated in Asia

News

Melvita (L'Occitane) aims to double its presence in pharmacies and parapharmacies 03/03/2023

  • Melvita celebrates its 40th anniversary and has been a subsidiary of the L'Occitane group since 2008.
  • Melvita has 1,500 retail outlets in France and hopes to double this figure within the next two years.
  • Pharmacies and parapharmacies account for almost 50% of Melvita's revenues.
  • Melvita closes five stores in Hong Kong
  • Japan could soon become Melvita's biggest market, with 26 points of sale.
  • In Malaysia and Taiwan, Melvita has five stores each.
  • Since 2014, Melvita's factory in Ardèche has been responsible for the production of all tubes and jars, while the production of bottles is handled by the L'Occitane group's factory in Manosque.
  • Melvita has had its own sales department since summer 2022.

Grown Alchemist acquired by L'Occitane Groupe 24/03/2022

  • Acquisition of Grown Alchemist by L'Occitane
  • Grown Alchemist is an Australian holistic cosmetics brand founded in 2008
  • Grown Alchemist founders Jeremy and Keston Muijs will remain at the helm
  • L'Occitane targets Generation Y and Z consumers
  • L'Occitane's brand portfolio includes Melvita, Erborian, Limelife by Alcone, Elemis, Sol de Janeiro and L'Occitane en Provence
  • The fiscal year ended March 2021 saw net sales of 1.53 billion euros and operating profit of 220.2 million euros for L'Occitane
  • At its peak, L'Occitane International had 1,569 stores in 60 countries

Green packaging at L'Occitane. 05/02/2019

  • -100% recycled plastic for bottles by 2025
  • - 57% of this plastic is destined for bottling (100 million bottles per year)
  • - L'Occitane Group sales: 1.3 billion euros
  • - More than 3,000 boutiques worldwide, including 1,555 directly-operated stores
  • - Recycling services installed in 30% of the boutique network in France, Australia, Japan and England.

L'Occitane acquires Elemis 14/01/2019

  • Purchase of Elemis by L'Occitane: $900 million (785 million euros)
  • - Best-selling Elemis product: Marine-based anti-aging cream, £150
  • - Elemis share of Internet sales: 25%
  • - Share of Elemis sales via beauty salons and spas: 20%
  • - Elemis market share in the UK: 58%
  • - Elemis market share in the United States: 16%
  • - Elemis sales in 2018: $140 million - Elemis sales growth in 2018: 26% - Elemis EBITDA in 2018: $40 million - Elemis EBITDA margin: 28%
  • - L'Occitane sales for the year ended March 2018: 1.32 billion euros
  • - L'Occitane net income for the year ended March 2018: 96.5 million euros
  • - Number of L'Occitane boutiques worldwide: 1,555
  • - Global luxury cosmetics market growth in 2018: 5%

L'Occitane: A nous les petites Anglaises 14/01/2019

  • L'Occitane International acquires Elemis for $900 million (785 million euros)
  • Elemis is the UK's leading high-end skincare company
  • Elemis sales expected to reach $140 million this year, up 26%
  • 58% of Elemis sales are in the UK and 16% in the US
  • Nearly a quarter of Elemis sales are generated over the Internet
  • 20% of Elemis sales are generated in beauty salons and spas.

L'Occitane acquires its first foreign factory 18/09/2018

  • Brazilian cosmetics market sales in 2016: $12.9 billion
  • - L'Occitane in Brazil: 175 points of sale
  • - L'Occitane en Provence in Brazil: 100 points of sale
  • - The Provencal group sets up a production site in Brazil, with production scheduled to start in 2019
  • - Production site located in Itupeva, around 100 km from São Paulo
  • - 240 direct and indirect jobs generated
  • - L'Occitane prices in Brazil: 30% lower than the L'Occitane en Provence range
  • - Brazilian cosmetics, perfumes and personal care market down 30% in two years of recession

L'Occitane overhauls its digital strategy | Digital reorganization at L'Occitane 18/09/2018

  • Launch of new e-commerce site in 60 countries.
  • Network of 3,000 boutiques, with Japan, the United States and China as main markets.
  • Sales of 1.3 billion euros in 2016 (+3.2%).
  • The group has 1,600 boutiques in France.
  • L'Occitane generates 50% of its business in Asia.
  • Wider range of products on the website (400 on average vs. 300 in a store).
  • Ambition to increase the web's share of sales from 12% to 25% by 2020.
  • Acquisition of a stake in Limelight USA, a start-up with expected sales of $90 million in 2017.

Financial Data

DUNS: 317097350

Legal Name: M&L DISTRIBUTION (FRANCE) S.A.R.L.

Address: ZI SAINT MAURICE ZI, 04100 MANOSQUE

Number of employees: Entre 500 et 999 salariés (2021)

Capital: 4 790 949 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 135 745 975 113 816 602 116 115 302 114 257 530 111 787 860 104 286 600 104 800 730 80 510 640
Gross margin (€) 89 970 206 74 079 460 79 438 021 76 529 380 70 977 217 59 821 608 - -
EBITDA (€) 14 427 250 2 883 831 6 212 800 5 448 973 2 008 794 3 358 669 - -
Operating profit (€) 807 987 1 743 561 3 995 823 3 224 613 -308 018 1 824 641 - -
Net profit (€) 52 814 476 231 1 894 084 1 710 270 731 330 2 195 740 617 560 912 620
Turnover growth rate (%) 19,3 -2 1,6 2,2 7,2 -0,5 - -
Ebitda margin rate (%) 10,6 2,5 5,4 4,8 1,8 3,2 - -
Operating margin rate (%) 0,6 1,5 3,4 2,8 -0,3 1,7 - -
Working Capital (turnover days) 4,7 -27,6 -35,9 -48,5 -131,7 -37,5 - -
Working Capital requirements (turnover days) 39,9 21,2 13,3 13,1 38,2 11,8 - -
Net margin (%) - 0,4 1,6 1,5 0,7 2,1 - -
Added value / Turnover (%) 28,5 22,3 26,6 25,4 19,6 23,4 - -
Wages and social charges (€) 25 466 531 26 511 735 26 034 561 24 232 177 21 663 992 19 466 007 - -
Salaries / Turnover (%) 18,8 23,3 22,4 21,2 19,4 18,7 - -

Company Managers:

Position First Name Last Name Age Linkedin
Gérant Adrien Geiger 38
Gérant Mohamed, Yacine Benkritly 54

Studies mentioning this company

The make-up market - France

Other companies mentioned:

The men's cosmetics market - France

Other companies mentioned:

The perfume market and perfumeries - France

Other companies mentioned:

Its main shareholder is Ronald Geiger, President and majority shareholder

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