Turnover: 2.2 billion EUR (2023)

Country: France

  • The Mulliez family's low-cost ready-to-wear company
  • In 1993, the company expanded into Spain, then Italy, Russia in 2008 and Belgium in 2016.
  • Since 2005, many Kiabi outlets have been developed as franchises
  • The group integrated part of the Veti network into its network in 2009.
  • Kiabi centers are mainly located in shopping areas on the outskirts of large and medium-sized cities.
  • There are 580 Kiabi stores worldwide, including 356 in France and 25 other countries.
  • Sales in France are estimated at €1.4 billion.

News

Kiabi's resilience in the face of the textile crisis 24/01/2024

  • Kiabi is 45 years old and belongs to the Mulliez galaxy.
  • Kiabi posted sales of 2.2 billion euros last year, up 1%
  • kiabi claims 23 million customers in 26 countries.
  • Kiabi has 606 points of sale and 15-20% of its sales are made online.
  • The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
  • It has attracted 1 million new customers with the launch of its second-hand service in 2020.
  • The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
  • Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
  • The company has never deviated from its strategy of offering "fashion at low prices".
  • Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
  • Kiabi is testing clothing rental in three stores.

Kiabi imagines its store of the future | Imagining the store of tomorrow 22/11/2023

  • Kiabi has a pilot store in Petite-Forêt, near Valenciennes
  • The store features a "service heart", a space in the middle of the store for customers to relax and take part in activities.
  • The Kiabi brand has sales of 2.2 billion euros for 2022, up 10% on the previous year.
  • Kiabi is also testing this new store concept in Madrid, Spain. Kiabi plans to roll out the new concept across its network of 579 stores in 25 countries, almost half of which are in France.

Kiabi's ambitions 06/02/2023

  • In 2022, Kiabi's worldwide sales grew by 10% to 2.2 billion euros
  • Nearly 560 points of contact in 23 countries

Kidkanaï is a Kiabi concept store selling second-hand clothes. 06/02/2023

  • Kidkanaï concept store opens

Ready-to-wear Kiabi defies the fashion crisis 21/01/2023

  • Kiabi, the Mulliez brand that dresses the whole Kiabi family
  • sales of €2.2 billion by 2022
  • 600 points of sale in 23 countries
  • 37 new points of sale by 2022
  • some sixty Kiabi corners at Auchan in France, Cora in Belgium and Coop in Italy

change in general management at Kiabi France 13/12/2022

  • Ouarda Ech-Chykry appointed General Manager of Kiabi France
  • She was one of Kiabi's first employees, joining in 2009
  • One of the first women to head a major fashion retailer in France

Kiabi tests clothing rental for more responsible fashion 20/10/2022

  • All-clothing rental tested at Noyelles-Godault store since mid-August
  • Customers can take out different subscriptions and keep borrowed clothes for as long as they like
  • Objective: adapt to more responsible consumption
  • 98% of items are included in the rental service
  • Four subscription offers: five items for 19 euros per month, ten items for 29 euros, fifteen items for 39 euros and twenty items for 49 euros

Kiabi attacks Paris region with downsized stores 20/07/2022

  • Kiabi has never before opened a store so small: 447 square meters
  • 2025 objective: to open 20 additional sales outlets in the Paris region
  • The average surface area of its fleet of 512 stores - 335 of which are in France - ranged from 1,200 to 1,500 m2 , 90% of which are located on the outskirts of Paris
  • It will then move on to the heart of France's ten largest conurbations

Financial Data

DUNS: 344103270

Legal Name: KIABI EUROPE

Address: 100 RUE DU CALVAIRE , 59510 HEM

Number of employees: Entre 2 000 et 4 999 salariés (2021)

Capital: 58 922 010 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 1 263 977 445 1 119 132 222 968 458 692 1 162 282 929 1 132 741 903 1 135 717 257 1 258 441 301 1 351 378 238
Gross margin (€) 548 361 881 487 272 082 418 971 786 500 544 430 466 575 174 483 751 878 503 220 388 541 976 869
EBITDA (€) 104 219 667 106 179 137 71 366 980 88 070 183 68 946 035 87 768 820 54 535 144 81 843 847
Operating profit (€) 83 632 134 88 805 728 53 981 434 69 892 654 56 294 668 59 514 708 30 097 560 59 603 366
Net profit (€) 81 864 799 83 152 875 58 155 227 45 382 024 38 137 621 30 713 120 39 951 787 31 308 987
Turnover growth rate (%) 12,9 15,6 -16,7 2,6 -0,3 -9,8 -6,9 -
Ebitda margin rate (%) 8,2 9,5 7,4 7,6 6,1 7,7 4,3 6,1
Operating margin rate (%) 6,6 7,9 5,6 6 5 5,2 2,4 4,4
Working Capital (turnover days) 25,8 27,5 20,7 7,8 4,4 3,8 5,3 63,6
Working Capital requirements (turnover days) 15,5 9,9 18,6 18,6 21,6 19,7 19,2 44,9
Net margin (%) 6,5 7,4 6 3,9 3,4 2,7 3,2 2,3
Added value / Turnover (%) 24,7 24,4 23 23,9 21,2 23,6 21 21,8
Wages and social charges (€) 171 131 380 145 650 449 132 237 026 159 202 763 139 589 663 145 917 043 179 055 945 182 791 475
Salaries / Turnover (%) 13,5 13 13,7 13,7 12,3 12,8 14,2 13,5

Company Managers:

Position First Name Last Name Age Linkedin
Administrateur Franck Allard 63
Administrateur Patrice Descamps 60
Commissaire aux comptes suppléant Isabelle Massa 59

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