Kellogg’s: The latest figures, news and market research on Kellogg’s

Turnover: 14.18 billion USD (2021)

Country: United States

Kellogg's is an American company specializing in the food industry. It mainly sells breakfast cereals through various brands (Coco Pops, Honey Pops, Frosties...). Kellogg's sells its potato chips in France via its Pringles brand.

News

Kellogg's: 5 things you need to know about the demerger of the cereal and potato chips giant 03/10/2023

15.3 billion in sales by 2022, 32,000 employees
kellogg's has split into two separate, listed entities
On the one hand, cereals, and on the other, snacks (but also cereals) in the rest of the world
Kellogg's has a portfolio of some thirty brands
International activities account for over 80% of sales
North American division accounts for around 17% of sales
north American cereal market in decline
The snacks market is booming
200 employees in France and net sales of 367 million euros,
France is Europe's second-largest market behind England
Pringles generates sales of 1 billion euros in Europe

Kellogg separates its US operations from the rest of the world 16/09/2023

The separation of Kellogg into two companies, Kellanova and WK Kellogg, takes place from October 2, 2023.
Kellanova will manage the snacks and breakfast cereals business outside North America, generating sales of around $13.4 to $13.6 billion (€12.5 to €12.7 billion).
WK Kellogg will manage the cereal business for North American markets, corresponding to sales of around 2.7 billion dollars (2.5 billion euros).

Kellogg's splits up 12/09/2023

Kellogg Company sales in 2021 will be $15.3 billion.
More than 80% of the company's sales come from international business.
The North American division accounts for around 17% of sales.
The Group's snacks division is set to grow by 9% a year between 2019 and 2022.
International cereal brands have been growing at 5% a year since 2019.
Kellanova, one of the company's new entities, forecasts sales of between $13.4 and $13.6 billion in 2024
The second entity, WK Kellogg, forecasts sales of $2.7 billion in 2023.

Financial Data

DUNS: 682000831

Legal Name: KELLOGG'S PRODUITS ALIMENTAIRES

Address: 245 RUE DU VIEUX PONT DE SEVRES , 92100 BOULOGNE-BILLANCOURT

Number of employees: 0 salarié (2024)

Capital: 5 124 000 EUR

Financial Data:

Year	2021	2020	2019	2018	2017	2016	2015
Turnover	555 391 579	554 893 963	525 525 796	515 538 374	532 835 893	563 623 636	569 530 713
Gross margin (€)	204 434 318	206 283 683	202 007 605	195 067 393	203 153 656	209 545 521	214 991 620
EBITDA (€)	11 365 421	11 300 354	10 614 970	10 573 432	11 180 313	11 582 052	11 773 238
Operating profit (€)	11 001 020	10 922 884	10 293 499	10 243 105	10 859 319	11 471 100	11 278 912
Net profit (€)	7 765 039	7 248 278	6 304 359	6 452 899	6 004 845	6 267 769	6 229 805
Turnover growth rate (%)	0,1	5,6	1,9	-3,2	-5,5	-1	-
Ebitda margin rate (%)	2	2	2	2,1	2,1	2,1	2,1
Operating margin rate (%)	2	2	2	2	2	2	2
Working Capital (turnover days)	1,8	-3,7	10,5	4	10,3	11,1	7,5
Working Capital requirements (turnover days)	-1,8	-7,4	7,7	-	8,4	9	6,5
Net margin (%)	1,4	1,3	1,2	1,3	1,1	1,1	1,1
Added value / Turnover (%)	6,1	5,8	6	6,1	6,6	6,7	6,9
Wages and social charges (€)	22 343 125	21 546 053	21 098 974	20 809 641	24 204 802	26 432 446	27 525 605
Salaries / Turnover (%)	4	3,9	4	4	4,5	4,7	4,8