Turnover: 924 million EUR (2023)

Country: France

  • Idkids is a group that brings together the brands
    • Jacadi (276 stores and 151 million in sales),
    • Okaidi (932 stores and 626 million in sales),
    • Oxubil (84 stores and 101 million in sales) 2018 figures (SourceIdkids)
    • CATIMINI
    • ABSORBA
  • 6,500 employees
  • Present in 70 countries
  • 1400 stores

News

Spring cleaning at children's specialist Okaïdi PREMIUM 13/03/2024

  • IDKids, the group's brands include Okaïdi, Obaïbi, Oxybul, Jacadi, Chipie, Lili Gaufrette and Absorba
  • - The group plans to cut two of its banners (Oxybul Eveil et Jeux and IDKids)
  • - 253 store positions and 58 in the Group's support functions, out of a total of 2,253 employees in France.
  • - The IDKids network should be 70% Okaïdi stores and 30% Okaïdi+ by the end of the year.
  • - Okaïdi is a mid-range children's clothing brand and the leading specialist children's chain, ranking third after Kiabi and Intersport.
  • - IDKids employs 6,500 people and controls 1,500 stores worldwide.
  • - The brand's sales will total 924 million euros in 2023, including 613 million for the Okaïdi entity, which has 943 stores worldwide.

IDKids refocuses its organization on Okaïdi, Jacadi and Rigolo Comme La Vie 15/02/2024

  • - The IDKids group is organized around three key business units: Okaïdi, Jacadi and Rigolo Comme La Vie.
  • - The new brand cluster includes Okaïdi, Obaïbi, Oxybul, Eveil et jeux, Chipie, Lili Gaufrette, Catimini, Absorba and Z.
  • - The IDKids group has 6,000 employees and 1,500 stores in 65 countries.
  • - IDKids Group sales in 2023 were 924 million euros.

Okaïdi accelerates eco-responsibility. 04/04/2023

  • 890 Okaïdi - Obaïbi stores worldwide
  • Present in 52 countries 600 million euros in sales by 2022
  • 1.23 million Okaïdi and Obaïbi items given a second life thanks to IDTroc
  • IDTroc present in 70 Okaïdi stores, with the aim of reaching 280 points of sale by the end of 2023

Frédéric Froger (Okaïdi-Obaïbi): "Baby textiles account for a third of our sales" 06/02/2023

  • Second-largest player in the children's clothing market behind Kiabi
  • Okaïdi sales in 2022 between €650 and €700 million worldwide
  • The 380 Okaïdi and IDKids stores in France currently account for a third of Okaïdi's sales,

Catimini goes multi-brand with Chipie, Lili Gaufrette and Absorba 24/10/2022

  • 853 million euros: ÏdKids group sales in 2021
  • 17 brands: number of brands owned by the ÏdKids group.
  • The boutiques of children's brand Catimini will house the Chipie, Lili Gaufrette and Absorba labels acquired by ÏdKids two years ago when the Zannier group went into receivership

Okaidi, the children's textile brand from Roubaix (ÏDKids group) goes digital 09/03/2022

  • 890 stores worldwide, including 380 in France
  • 600 million in sales for Okaïdi worldwide by 2021, including €275 million in France.
  • the aim is to quickly reach 25% of sales in digital format.
  • Okaïdi also continues to revamp its stores
  • Thanks to its recycling bins, the brand has also collected 50 tons of used clothing for recycling.

Financial Data

DUNS: 398110445

Legal Name: OKAIDI

Address: 162 BD DE FOURMIES , 59100 ROUBAIX

Number of employees: Entre 2 000 et 4 999 salariés (2018)

Capital: 6 483 008


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2020 421 034 158 EUR -31 086 094 EUR 31/12/2020 12
2019 491 363 430 EUR -14 351 587 EUR 31/12/2019 12
2018 523 165 455 EUR -12 170 697 EUR 31/12/2018 12
2017 535 121 050 EUR 14 834 965 EUR 31/12/2017 12
2016 501 082 089 EUR 17 903 207 EUR 31/12/2016 12
2015 359 028 533 EUR 25 440 976 EUR 31/12/2015 12

Company Managers:

Position First Name Last Name Age Linkedin
Directeur général Gauthier WATRELOT 61

Studies mentioning this company

The children's clothing market - France

Other companies mentioned:

  • GAP
  • Inditex groupe (Zara)
  • Kiabi Europe
  • IKKS
  • C&A France
  • Générale pour l'enfant Groupe (Sergent Major)
  • Petit Bateau
  • Intersport France
  • Idkids Groupe
  • Jacadi (Idkids groupe)
  • Sport 2000
  • GEMO (Eram Groupe)
  • Vert Baudet
  • Cyrillus
  • DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • Catimini (Idkids Groupe)
  • Natalys
  • Petit Pan
  • Absorba (Idkids Groupe)
  • Okaidi (Idkids)
  • Tape à l'Œil
  • Orchestra Prémaman
  • Sucre d'Orge
  • Petit Béguin
  • Vinted
  • Shein
The baby clothing market - France

Other companies mentioned:

  • Orchestra Prémaman
  • Générale pour l'enfant Groupe (Sergent Major)
  • Aubert
  • La compagnie des Petits
  • Petit Bateau
  • Bonpoint
  • Tartine & Chocolat (Groupe Kidiliz)
  • Kidsdressing
  • Melijoe
  • Jacadi (Idkids groupe)
  • GEMO (Eram Groupe)
  • DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • Autour de Bébé
  • Bébé 9
  • Allo bébé
  • Bébé Confort
  • Patatam - Rediv
  • Vert Baudet
  • Monoprix
  • Carrefour Groupe
  • Babymoov
  • Petit Béguin
  • Sucre d'Orge
  • Tape à l'Œil
  • Okaidi (Idkids)
  • Absorba (Idkids Groupe)
  • Cyrillus
  • Petit Pan
  • Natalys
  • Catimini (Idkids Groupe)
  • Idkids Groupe
The children's shoe market - France

Other companies mentioned:

  • Nike
  • Royer Groupe
  • Repetto
  • Carrefour Groupe
  • Auchan Hypermarches
  • E.Leclerc
  • Monoprix
  • GEMO (Eram Groupe)
  • Besson Chaussures
  • Kiabi Europe
  • New Balance
  • Pom d'Api - Shoemakers
  • Bellamy
  • Orchestra Prémaman
  • Okaidi (Idkids)
  • Idkids Groupe
  • Jacadi (Idkids groupe)
  • Cyrillus
  • Tartine & Chocolat (Groupe Kidiliz)
  • Converse (Groupe Nike)
  • Geox
  • Humeau-Beaupréau Méduse
The board game market - France

Other companies mentioned:

  • Mattel
  • Simba Dickie Group
  • Tactic Games
  • Blue Orange
  • Blackrock Games
  • Bombyx
  • Cocktail Games Interlude
  • Libellud
  • Sentosphère
  • Joué Club
  • King Jouet
  • Ravensburger
  • Asmodee Group
  • Hasbro
  • Philibert
  • WDK Groupe Partner - Jouets Sajou
  • Hachette Jeunesse
  • Hachette Livre Groupe
  • Cartonnage de Vaucanson (Sentosphère Groupe)
  • Quiz Room
  • Cultura
  • Ludendo La Grande Récré
  • Jouet E Leclerc
  • Bayard Presse Groupe
  • Idkids Groupe
  • 150 le marché des jeux de société en France
  • Altered