Turnover: 15.6 billion EUR (2022)

Country: Japan

  • Founded in 1948 after the Second World War, Honda is a leading manufacturer of both cars and motorcycles
  • Its reputation was built on the brand's racing successes in the 1960s and 1970s.
  • Today, some 20 million two-wheelers are sold worldwide every year (just 300,000 in Europe, the Middle East and Africa).
  • Honda continues to innovate in the two-wheeler sector with its new DCT (Dual Clutch Transmission) system, which shifts gears automatically to allow the rider to concentrate on the road.


Scooter and motorcycle prices back on the negotiable table 15/03/2023

  • Key market figures
  • - 5% rate increase by 2022
  • - Long delivery times and logistical bottlenecks between Europe and Asia
  • - Automakers increase prices by almost 20% in one year
  • - 50 cm3 market down 16.4% in the first two months of the year compared with the same period in 2022
  • - 125 cm3 market virtually stable (+1.6%)
  • - Market for motorcycles over 125 cm3 up 18.6
  • - Motorcycle and scooter market down 6% in 2022 compared with 2021
  • - 1.2 million units sold in 2022

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