Turnover: 127.4 million EUR (2023)

Country: France

EMOVA group is the leading franchised flower retail network in France

It owns several brands:

  • Monceau Fleurs: a pioneering brand since 1965, offering a variety of products at different prices
  • Happy: a trendier, younger brand, differentiated by its use of new communication tools
  • Au Nom de la Rose: specialized in roses, acquired by the group 10 years ago
  • Cœur de Fleurs: formerly Rapid Rose, the brand has repositioned itself and adopted a more upmarket positioning.
  • Bloom's: online flower sales by subscription.

The group has over 400 franchises worldwide, in Europe and Asia.

News

Valentine's Day: the cut flower market faces up to environmental challenges 14/02/2024

  • There are between 12,000 and 13,000 florists in France.
  • Between 80% and 85% of cut flowers sold in France come from abroad.
  • More than 20 million bouquets of roses are sold each year in France.
  • Emova Group, a floral company, generated sales of 127.4 million euros in its last financial year
  • Flower sales account for three-quarters of the Group's business.
  • Currently, French flowers account for 7% of Emova Group's purchases, the rest of Europe for 53% (including 85% from the Netherlands), and major imports for 40%.
  • Emova Group aims to have 20% French flowers in its network by 2025.
  • The "Fleurs de France" label was created in 2015 to promote French flowers.

Monceau Fleurs opens its first travel-retail store in St Lazare 08/10/2023

  • Monceau Fleurs opened its first store in 1965 on boulevard Malesherbes.
  • The Emova group, to which Monceau Fleurs belongs, is France's leading retailer of plants and flowers.
  • Monceau Fleurs has a multi-format brand roll-out plan, from corners to stores of over 200m².
  • Emova Group owns four brand names: Monceau Fleurs, Au Nom de la Rose, Happy and Cœur de Fleurs.
  • Emova Group operates both through directly-owned branches and via a network of entrepreneurial franchisees.
  • By the end of September 2022, e-commerce accounted for almost 7% of Emova Group's sales.
  • At September 30, 2022, Emova Group had 334 stores, including 286 in France.

Emova's partnership with Uber Eats goes well 10/02/2022

  • Specialist in flower distribution through its Monceau Fleurs, Au Nom de la Rose, Happy and Cœur de Fleurs banners
  • 130 million euros in sales by 2020-2021
  • During the year, more than 10,000 bouquets of flowers were sold via the app, according to Uber Eats
  • Two major order peaks: Mother's Day and Valentine's Day
  • The service is available throughout the Ile-de-France region and in 13 other cities in France

Financial Data

DUNS: 421025974

Legal Name: EMOVA GROUP

Address: 23 RUE D'ANJOU , 75008 PARIS 8

Number of employees: Entre 50 et 99 salariés (2021)

Capital: 27 708 186 EUR


Financial Data:

Year 2021 2020 2019 2018 2016
Turnover 7 493 576 7 912 759 9 434 544 7 015 059 7 300 452
Gross margin (€) 7 956 123 8 077 183 9 571 835 7 050 475 7 807 112
EBITDA (€) -404 273 373 927 1 827 172 187 886 -217 329
Operating profit (€) -45 758 357 609 1 770 857 39 935 138 452
Net profit (€) -195 303 -726 254 -200 198 -39 165 -486 842
Turnover growth rate (%) -5,3 -16,1 34,5 -12,6 -3
Ebitda margin rate (%) -5,4 4,7 19,4 2,7 -3
Operating margin rate (%) -0,6 4,5 18,8 0,6 1,9
Working Capital (turnover days) 1 830,3 1 423,6 677,7 373,2 97,6
Working Capital requirements (turnover days) 1 434 1 091,5 554,1 480,5 101,7
Net margin (%) -2,6 -9,2 -2,1 -0,6 -6,7
Added value / Turnover (%) 71,9 58,5 68,1 62,1 50,6
Wages and social charges (€) 5 533 829 3 946 739 4 403 040 3 989 445 3 746 581
Salaries / Turnover (%) 73,8 49,9 46,7 56,9 51,3

Company Managers:

Position First Name Last Name Age Linkedin
Président du directoire Franck Poncet 50
Président du conseil de surveillance Jean-louis Grevet 62
Vice-président, Membre du conseil de surveillance Franck Kelif 49
Membre du conseil de surveillance Antoine Colin 34
Membre du directoire Sandy Chuck 43

Studies mentioning this company

The Flowers and Florists Market - France

Other companies mentioned:

  • Agora
  • DEXX
  • ROSEDOR
  • France Fleurs
  • Emova Groupe - Monceau Fleur
  • Florajet
  • Interflora France
  • Aquarelle Fleurs
  • L'agitateur floral
  • Fleurs ô Naturel
  • Greenyard
  • Renaud Distribution Horticash
  • Hectar
  • Ernest Turc
  • Clayrton's
The houseplant market - France

Other companies mentioned:

  • Interflora France
  • Aquarelle Fleurs
  • Emova Groupe - Monceau Fleur
  • Jardiland (Groupe Teract)
  • Truffaut
  • Bergamotte
  • Flora Nova
  • Florajet
  • France Fleurs
The mourning flower market - France

Other companies mentioned:

  • Agora
  • DEXX
  • ROSEDOR
  • France Fleurs
  • Emova Groupe - Monceau Fleur
  • Florajet
  • Interflora France
  • Aquarelle Fleurs
  • Flora Nova
  • Funécap groupe
  • Le choix Funéraire
  • Sérenium (OGF)
The dried flower market - France

Other companies mentioned:

  • ROSEDOR
  • France Fleurs
  • DEXX
  • Agora
  • Emova Groupe - Monceau Fleur
  • Interflora France
  • Aquarelle Fleurs
  • Florajet
  • Flora Nova
  • L'agitateur floral