Turnover: 2.1 billion USD (2021)

Country: United States

Wilkinson Sword is an English brand founded in 1772 and owned by the American Egdewell Personal Care, formerly Energizer, since 2003. It specializes in the manufacture of razors and shaving care products. The company offers a wide range of products, from disposable razors to the latest-generation electric shavers. Wilkinson Sword distributes its products mainly through supermarkets.

august 6, 2020 - Wilkinson Sword innovates - source(Essential Homme)

  • The brand launches an eco-responsible disposable razor
  • It is recyclable and made from 95% recycled plastic.
  • It is packaged in cardboard
  • Available in supermarkets for 5.49 euros for 4 and 9.95 euros for 8

News

Men's skin care: Wilkinson diversifies 29/08/2022

  • Name of the men's grooming line: Barber's Style
  • Segments: shaving products, beard care, facial care
  • Competitors: Nivea Men, Gillette
  • Shaving market trend: downward
  • Wilkinson Sword market share in France in 2021: 21 points
  • Edgewell Personal Care brand portfolio: around twenty (including Wilkinson Sword, Bulldog Skincare, Hawaiian Tropic)
  • Edgewell Personal Care sales in 2021: $2.1 billion
  • Edgewell Personal Care sales in 2020: $1.94 billion
  • Estimated average annual growth in the men's grooming market to 2031: 8%.
  • Average annual growth in the men's grooming market from 2016 to 2020: 3.5

Financial Data

DUNS: 333565844

Legal Name: EDGEWELL PERSONAL CARE FRANCE

Address: 1 RUE FRANCOIS JACOB , 92500 RUEIL-MALMAISON

Number of employees: Entre 50 et 99 salariés (2021)

Capital: 6 414 600 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 65 708 194 63 764 455 61 763 992 64 480 557 59 233 944 60 751 950 65 390 711 146 961 953
Gross margin (€) 40 482 501 40 273 385 38 543 517 40 842 537 35 728 635 38 383 445 45 535 544 78 293 125
EBITDA (€) 145 472 -294 689 -1 106 448 -2 717 547 -1 786 240 -4 061 027 -4 815 804 -15 419 993
Operating profit (€) 1 903 607 2 254 584 1 158 220 431 209 274 548 1 675 492 1 763 098 3 566 622
Net profit (€) 1 379 885 1 346 704 1 208 088 409 906 171 460 1 732 834 1 797 441 4 463 006
Turnover growth rate (%) 3 3,2 -4,2 8,9 -2,5 -7,1 -55,5 -
Ebitda margin rate (%) 0,2 -0,5 -1,8 -4,2 -3 -6,7 -7,4 -10,5
Operating margin rate (%) 2,9 3,5 1,9 0,7 0,5 2,8 2,7 2,4
Working Capital (turnover days) -28,5 -37,1 -5,8 93,3 -17,6 -17,7 47,8 -4,2
Working Capital requirements (turnover days) -10,5 -13,9 -2,1 76,4 17,7 12,5 57,4 22,6
Net margin (%) 2,1 2,1 2 0,6 0,3 2,9 2,7 3
Added value / Turnover (%) 15,3 15,1 12,8 12,9 13,6 15,1 13,4 3,9
Wages and social charges (€) 9 556 622 9 613 127 8 661 802 10 677 945 9 139 467 12 074 749 13 019 051 20 267 735
Salaries / Turnover (%) 14,5 15,1 14 16,6 15,4 19,9 19,9 13,8

Company Managers:

Position First Name Last Name Age Linkedin
Président John, Norman Hill 60
Directeur général Rod Little 54
Directeur général La, Tanya Langley 48
Commissaire aux comptes suppléant Jean-christophe Georghiou 58

Studies mentioning this company

The men's razor market - France

Other companies mentioned:

The men's razor market - United Kingdom

Other companies mentioned:

The men's razor market - Italy

Other companies mentioned:

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