Turnover: 26 billion EUR (2020)

Country: France

Adeo is the French leader in DIY products with a 25% market share in 2015.

Its three brands, Leroy Merlin, Weldom and Bricoman, are more or less present in the kitchen segment:

  • Leroy Merlin generates 10% of its turnover from built-in kitchens: the basic price of kitchen furniture ranges from €240 to €900.
  • Weldom does not sell complete kitchens but only storage accessories and furniture
  • Bricoman offers do-it-yourself kitchens with 13 predefined kitchen models.

Studies mentioning this company