The market for motorcycle helmets is estimated at 180 million euros a year. The global market for motorcycle helmets is stable, estimated at over $5 billion. Annual sales of motorcycle helmets in Europe are around 5 million units The French market is dynamic, with potential for expansion due to factors such as women's growing interest in two-wheelers, increasing numbers of registrations, and advances in helmet innovation (safety, convenience, design features). It is supported by a high helmet replacement rate, approximately every five years. Over 800,000 helmets are sold every year in France. Manufacturers design their products in France, but often outsource production abroad. Helmets must meet specific safety standards, and new helmets must undergo a series of safety tests. The high-end motorcycle helmet segment accounts for a significant share of the sector's value. Nationwide, over 10 million items of motorcycle equipment, including helmets, are sold every year, generating sales of
