The global market for connected watches has grown substantially. This trend is in line with the growing use of e-health functionalities. Apple remains the market leader, with sales of its Apple Watch more than tripling from 12 million units to 38 million, eclipsing the Swiss watch industry. The adoption of connected watches has also been boosted by the diversification of the product range, from luxury tastes to sporting utility, with notable collaborations such as Apple x Nike and Fitbit x Adidas. Emerging brands are closing in on market share, as shown by Amazon France's bestseller list, indicating that consumers are moving towards a mix of high-end and moderately priced models. the Asia-Pacific region is expected to show significant growth, contributing to the market's expected expansion at a CAGR of 8.2% from 2022 to 2030. The dynamic landscape of connected watch consumption in France The French connected watch sector reflects global trends, characterized by a wide diversity of play
