Home hairdressing market estimated at around 400 million euros Since 2020, the home hairdressing market has experienced significant growth. The home hairdressing sector grew at an estimated annual rate of 8.5% between 2010 and 2020, with around 26,000 registered home hairdressing activities. Home hairdressing networks such as Viadom Coiffure and Wecasa are generating significant sales, with €52 million and €25 million respectively in 2021. Around 16% of the French population visits a hairdresser every month, while a third do so every two months. The main factors in choosing a hairdresser are price and proximity. Customer loyalty plays a crucial role. Loyal customers act as ambassadors for brands and chains, thanks to the power of word-of-mouth. Loyalty seems to increase with age, and loyalty to a specific hairdresser seems just as important as loyalty to a salon brand. Home hairdressers offer services at competitive rates compared with salons. For example, haircuts for men and women co
