The French market for opinion polls and market research is valued at €2.5 billion. Since 2020, the global opinion survey market has been adapting and recovering from the consequences of the COVID-19 crisis. The US market, the largest consumer of surveys, faced a 9.6% contraction due to pandemic-related restrictions, but recovered after the crisis. A significant trend is the digitization of the sector, which not only makes survey tools more accessible, but has also paved the way for new entrants who are rapidly gaining market share. Companies like Happydemics are a case in point, posting impressive growth and serving customers in many countries around the world. The market, currently valued at around 2.5 billion euros, has a strong B2B structure, with private companies accounting for over 90% of demand for investigation and research services. The COVID-19 crisis led to a significant contraction in demand. Major players found themselves in difficulty, leading some, like BVA, to go into r
