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Listen to or watch the original content Thomas Eskenazi is the co-founder of Balt, an environmentally responsible sneaker brand. Growth in the trainer or…
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Thomas Eskenazi is the co-founder of Balt, an environmentally responsible sneaker brand. Growth in the trainer or sneaker market is estimated at +7% per year worldwide through 2024.
Also growing strongly, the French market is heavily influenced by demand for sustainable products and consideration of environmental impact in customers’ purchasing decisions. Although 100% “Made in France” is still impossible, the sneaker industry is moving towards this goal. The use of recycled materials has also become a requirement for many consumers.
The second-hand sneaker market is also a major driver of growth for the market. Thomas identifies transparency as a key factor for brands.