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Listen to or watch the original content Alexis Blez is the co-founder of 58 Facettes, a marketplace dedicated to jewellery. Although disrupted in recent…
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Alexis Blez is the co-founder of 58 Facettes, a marketplace dedicated to jewellery. Although disrupted in recent years by events such as the COVID crisis, the jewellery market is on an upward trend.
Like LVMH’s latest results in the jewellery sector, the latest figures show a dynamic market.
According to Alexis, the 2 main trends that will drive the market over the coming years are the second-hand jewellery market and the ethical dimension of the sector.
The market is divided between big jewellery names such as Boucheron or Van Cleef & Arpels and the “No names”: a constellation of businesses, sometimes SMEs, which account for 80% of the market and are known only locally.
For these jewellers, known in the trade as “No name”, the online distribution channel is a major growth opportunity. The level of market maturity differs greatly depending on whether one is talking about new or second-hand jewellery.
Finally, issues such as traceability and blockchain are set to transform the market in the coming years.