Listen to or watch the original content
In this episode, Marine and Cécile Gleize, founder and CEO of the media outlet “Because Gus” explore the gluten-free food market.
The French market is growing very strongly (+20%/year in value) and catching up. The reason for this lag: persistent stereotypes about these “fussy eaters”, “bourgeois bohemians”, “hypochondriacs” ... Yet 94% of those on a gluten-free diet have no choice, according to the Because Gus barometer. And they account for 8% of the French population. Quite a figure!
In this episode, we discuss:
- Market potential
- Domination by a handful of very large SMEs (with food industry giants almost entirely absent)
- The gradual decline in prices
- Business online
- A source of differentiation for bakeries and food service ...
A FASCINATING episode.
The gluten-free food market