Listen to or watch the original content
In this episode, Marine welcomes Adrien Lelièvre, a journalist at Les Echos, to explore the electrically assisted bicycle (e-bike) market. An incredibly dynamic market. 1 in 5 bicycles bought in France today is an e-bike and this proportion is expected to rise rapidly in the coming years.
Covid has been a tremendous boost to the rise of e-bikes, which address health, environmental, cost-saving and urban congestion concerns all at once ... in short, a segment with HUGE potential.
In this episode, we discussed:
- the purchase price of e-bikes, which exceeded an average of 2000 euros in 2020: a strong signal
- dependence on imports from China and Taiwan versus the development of an industry in France to bring value back home
- the rise of a service economy (free-floating, ...)
- exponential growth in the cargo bike segment
- innovations in smart-bike technology
- bicycle theft: this market’s blind spot, with solutions waiting to be imagined!
A fascinating episode, a little longer than usual because there is so much to cover.
Read our study on the electric bicycle market