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Listen to or watch the original content Arthur Dachon is the co-founder and creator of Sidely, a simple, affordable CRM requiring no implementation that aims to…
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Arthur Dachon is the co-founder and creator of Sidely, a simple, affordable CRM requiring no implementation that aims to make CRM widely accessible, particularly in sectors that still make little use of CRM.
A CRM, an acronym for Customer Relation Management, is, contrary to what its name suggests, a multipurpose tool whose use is not limited to sales, but extends to every department in a company, from marketing to finance and communications.
The global market is valued at around $55 billion, and the French market at €1 billion.
The CRM market in France still has great growth potential. Some sectors, such as agri-food and manufacturing, have low levels of CRM adoption. A large number of SMEs are also not yet equipped.
For Arthur, the two biggest trends in the market are verticalisation and mobile use, two trends that Sidely largely embraces.
According to Arthur Dachon, end-user satisfaction and, more broadly, adoption rates are among the key factors in the success of a CRM. Companies also often make CRM projects excessively large, which complicates their implementation and increases their cost.
Although the global market is dominated by 5 major software vendors: SalesForce, SAP, Oracle, Adobe, Microsoft Dynamics, the market remains very fragmented. This structure is conducive to acquisitions and mergers over the coming years.