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Listen to or watch the original content Aurélien Delecroix is the founder of The Green Leaf Company, specialising in the production and…
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Aurélien Delecroix is the founder of The Green Leaf Company, which specialises in producing and marketing CBD-based products, and president of the Syndicat professionnel du chanvre, the hemp industry association.
Changes to French regulations in line with European rules are currently transforming the CBD market. Although complex, regulation is a key issue in France that disrupts the market’s development.
The potential of the CBD market is estimated at one billion, based on more mature European markets. This market is divided into 3 sub-segments: CBD in dietary supplements and cosmetics, CBD for infusions, and CBD for smoking.
Aurélien anticipates an expansion of the CBD market into food, and the consumption of edible products in response to consumers’ growing need for dietary supplements.
This growing demand for dietary supplements is consistent with the main uses of CBD for well-being, sleep and combating stress, but also extends to other areas, particularly among athletes, as in the United States, where CBD now sponsors several different sports categories.
No typical consumer profile can be identified within the population, but most consumers seek this well-being, and older people tend to be the most demanding about the product.
Producers are still newcomers to farming at this point. There is no industrial production, but rather cooperatives seeking to sell the product directly, without intermediaries.
The hypermarkets and supermarkets are starting to distribute CBD, thereby helping to make this product more widely accessible, although it is already rooted in our culture according to Aurélien. This normalisation of CBD highlights the need to stand out in terms of both contents and packaging, through a natural product and carefully developed marketing.