Businesscoot archives
Businesscoot continues to rethink traditional market study formats with the launch of the podcast “Vue d’ensemble”. The aim: to explore with a guest…
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Businesscoot continues to rethink traditional market study formats with the launch of the podcast “Vue d’ensemble”.
The aim: to explore the issues facing a market with a guest in 15 minutes.
Podcasts to help audiences engage more fully with study content
By choosing the podcast format, Businesscoot is joining a strong trend: 9% of French people reportedly listen to at least one podcast a week, and 8 out of 10 downloaded podcasts are reportedly listened to in full[1]!
Podcasts allow Businesscoot's studies to be enriched, with audio segments incorporated into the digital version of the corresponding study. Written transcripts of the discussions will also feature in the PDF versions.
Our first podcast covers the shaving market with Alexis de Guitaut, director of the website rasage classique.
Listen to or watch the original content
See our study: the men's razor market in France
“The shaving market is a growing market compared with the more mature women's market.”
“To compete with Gillette, Wilkinson or L’Oréal, you need deep pockets and to move very fast …”
Alexis de Guitaut, director of the website rasage classique.
[1] Source: Harris Media survey https://www.harrismedia.fr/les-chiffres-podcast/