Turnover: 110 million EUR (2022)
Country: France
The Originals, Human Hotels & Resorts is a hotel chain offering a wide variety of establishments to suit the needs and budgets of all travelers. Their collection includes upscale hotels, relays, residences, boutiques and budget establishments. With 50 years' experience in the hotel business, the company is constantly evolving to offer new exclusive offers and benefits, especially for subscribers to their newsletter.
News
Record 2022 for The Originals Human Hotels & Resorts 22/02/2023
- Centralized sales in 2022: €110 million (up 9% on 2019).
- 1.1 M overnight stays in 2022 at an average price of €101.
- Share of direct sales: 34% in 2022 (29% in 2019), i.e. +10 M€ between 2019 and 2022 in direct volume.
- Market share: +5 points between 2019 and 2022. 6. E-commerce activity: sales of €5.2 M in 2022 (+53% vs. 2019).
- Shared customer base: 550,000 (up +38% vs. 2021).
- Sales generated by newsletters: 4 M€ in 2022 (+22% vs. 2021), of which 55% by members of The Originals Club loyalty program.
Studies mentioning this company
The luxury hotel market - France
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