Turnover: 702 million EUR (2022)

Country: Germany

  • Simba Dickie Group is a German family-owned group founded in 1982 near Nuremberg, the toy capital of Germany.
  • The group is one of the world's leading toy manufacturers, and has focused its development on a policy of acquisitions covering all toy segments since the 1990s.
  • It acquired 2 French toy majors, Smoby in 2008 and Majorette in 2010.

The Group manufactures products in all traditional toy segments:

  • Educational and board games (Noris-Spiele and Zoch brands) ;
  • Creative hobbies (Schipper);
  • Miniature vehicles and remote-controlled cars (Dickie Toys, Majorette, Schuco, Carson, Tamiya);
  • Wooden and plastic toys (Simba, Eichhorn, Smoby and Heros) ;
  • Children's vehicles (Big);

Soft toys (Nicotoy, Simba).

Studies mentioning this company