Turnover: 702 million EUR (2022)
Country: Germany
- Simba Dickie Group is a German family-owned group founded in 1982 near Nuremberg, the toy capital of Germany.
- The group is one of the world's leading toy manufacturers, and has focused its development on a policy of acquisitions covering all toy segments since the 1990s.
- It acquired 2 French toy majors, Smoby in 2008 and Majorette in 2010.
The Group manufactures products in all traditional toy segments:
- Educational and board games (Noris-Spiele and Zoch brands) ;
- Creative hobbies (Schipper);
- Miniature vehicles and remote-controlled cars (Dickie Toys, Majorette, Schuco, Carson, Tamiya);
- Wooden and plastic toys (Simba, Eichhorn, Smoby and Heros) ;
- Children's vehicles (Big);
Soft toys (Nicotoy, Simba).
Studies mentioning this company

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- 150 le marché des jeux de société en France

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