Turnover: 22.7 billion USD (2022)

Country: China

  • Chinese fashion retailer almost exclusively online
  • the fastest-growing company in the sector worldwide


Shein, the brand in vogue among young people 08/07/2022

  • The brand specializes in online fashion at low prices
  • More than a thousand new items are presented every day on its website
  • Shein makes extensive use of social networks to promote itself
  • Shein opened its first showroom in Paris
  • 44% of Shein customers in France are under 25 years old
  • 30% of Shein's business is in Europe
  • Sales are close to 15 billion euros and the company is valued at 100 billion dollars.
  • Shein mainly targets North American and European markets

Studies mentioning this company

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