Turnover: 11.5 billion EUR (2023)

Country: Switzerland

Rolex is a Swiss company founded in 1905 by Hans Wilsdorf. It specializes in the design, manufacture and distribution of luxury watches. Its flagship model, the Oyster, has been around since 1945

Rolex is the world's leading luxury watch brand, ahead of Omega and Breitling, and the second-largest watchmaking group behind Swatch. The group is highly integrated, having acquired most of its suppliers in the 2000s

Renowned for its numerous sponsorships and ambassadors, Rolex does not hesitate to invest in innovative projects in four fields: science and medicine, applied technology, exploration and discovery, environment and cultural heritage

News

Rolex aims to consolidate its hold on the watch market 31/08/2023

  • Rolex accounts for around 40% of sales in the luxury watch sector.
  • The company is said to have passed the one million mark in annual production.
  • Rolex has also exceeded 10 billion euros in sales.
  • The Swiss company plans to invest one billion Swiss francs in new production capacity.
  • Rolex buys Bucherer, a major retailer that previously distributed 5% of its volumes
  • The group plans to employ around 2,000 people at its new production site in Bulle, in the French-speaking part of the canton of Fribourg.

Global luxury flights: Rolex in the lead. 25/08/2023

  • 60% increase in the number of luxury watches stolen last year
  • Rolex accounts for 44% of stolen watches, followed by Omega (7%), Breitling (6%), Tag Heuer (6%), Cartier (4%) and Patek Philippe (3%)
  • 90% of stolen watches are men's models

Studies mentioning this company

The luxury watch market - France

Other companies mentioned:

  • Swatch Group
  • Rolex
  • Richemont
  • Michel Herbelin
  • Patek Philippe
  • Audemars Piguet
  • Frederique Constant Alpina
  • Dubail
  • Kronometry 1999
  • Wempe
  • Cresus
  • Collector Square
  • La Cote des Montres
  • Berenger
  • Pierre Lannier
  • Aion Group
  • Fleurus Groupe
  • Jean Rousseau Manufacture
  • LVMH Montres et Joaillerie
  • Bucherer (Rolex groupe)
  • Vacheron Constantin (Richemont Groupe)
  • Tudor (Rolex Group)
  • TAG Heuer (LVMH Groupe)
  • Seiko
  • Richard Mille
  • Rado (Swatch Group)
  • Parmigiani Fleurier
  • Panerai (Richemont Groupe)
  • Omega (Swatch Groupe)
  • Longines (Swatch Groupe)
  • Jaeger-LeCoultre (Richemont Groupe)
  • Jacob & Co
  • IWC Schaffhausen (Richemont Groupe)
  • Hublot (LVMH Groupe)
  • Girard-Perregaux
  • Breitling
  • Breguet (Swatch Groupe)
  • Blancpain (Swatch Groupe)
  • Bell & Ross
  • A. Lange & Söhne (Richemont Groupe)
  • Pequignet Horlogerie
  • SBM Lip Horlogerie
  • Utinam
  • Yema
  • SIS Maroquinerie Groupe
  • Perrin Créations Maroquinier
The luxury watch market - Italy

Other companies mentioned:

  • Richemont
  • Swatch Group
  • Rolex
  • Patek Philippe
  • Audemars Piguet
  • Ruzza Orologi
  • Diffusione Orologi SRL
  • Chrono24
  • LVMH ITALIA S.P.A.
The market for second-hand watches - France

Other companies mentioned:

  • Richemont
  • Swatch Group
  • Rolex
  • Patek Philippe
  • Audemars Piguet
  • eBay
  • Back Market
  • Drouot L’Hotel
  • Interenchères

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