Turnover: ()

Country: France

Pulco was founded in 1973 in Marseille, France, and specializes in lemonade production. The brand emphasizes the quality of the lemons used and its authentic know-how. Pulco offers three product ranges: Pulco à Diluer, Pulco Citronnade and Pulco Citronnade Pétillante. Pulco is positioned as a refreshing, no-holds-barred beverage for every moment of the day.


Pulco withstands the transformation of the French soft drinks market 27/06/2023

  • Pulco's creation date: 1973.
  • Initial drink: lemon juice concentrate to be mixed with anisette (60% of brand sales)
  • expanded range in 2009 when acquired by: Suntory group.
  • Ready-to-eat range: new flavors such as peach, passion fruit and green apple.
  • In 2015, refocusing on lemon and a healthier, natural range with less sugar. 40% less sweet than the average drink on the market, with no added sweeteners.
  • Proportion of French people who drink Pulco: one in five.

Studies mentioning this company

The soft drinks market - France

Other companies mentioned:

  • Coca-Cola Groupe
  • LSDH
  • Britvic
  • Eckes Granini
  • Monin Groupe
  • SPUR Jus
  • Unisource
  • Verger de Thau
  • Vitamont
  • SOJUFEL Provence Production
  • Sautter Pom Or
  • Routin Sirops
  • Monte Bacco Group (La Maison Dominici)
  • Beam Suntory
  • Refresco
  • Yumi
  • Caprisun
  • Joker (Eckes Granini France)
  • Pulco (Suntory Group)
  • Danao (Danone)
  • Tropicana
  • Actimel (Danone)
  • Maytea (Suntory)
  • Fuze tea (Coca-Cola)
  • Tropico (Coca-Cola)
  • Jomo
  • Fanta (Coca-Cola)
  • Perrier (Nestlé)
  • Badoit (Danone)
  • Arizona Beverages
The syrup market - France

Other companies mentioned:

  • Teisseire
  • Maison Meneau
  • Maison Guiot
  • Moulin de Valdonne
  • Monin
  • Oasis Sirop (Suntory Beverage & Food France)
  • Giffard
  • Pulco (Suntory Group)

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