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Country: France
Pulco was founded in 1973 in Marseille, France, and specializes in lemonade production. The brand emphasizes the quality of the lemons used and its authentic know-how. Pulco offers three product ranges: Pulco à Diluer, Pulco Citronnade and Pulco Citronnade Pétillante. Pulco is positioned as a refreshing, no-holds-barred beverage for every moment of the day.
News
Pulco withstands the transformation of the French soft drinks market 27/06/2023
- Pulco's creation date: 1973.
- Initial drink: lemon juice concentrate to be mixed with anisette (60% of brand sales)
- expanded range in 2009 when acquired by: Suntory group.
- Ready-to-eat range: new flavors such as peach, passion fruit and green apple.
- In 2015, refocusing on lemon and a healthier, natural range with less sugar. 40% less sweet than the average drink on the market, with no added sweeteners.
- Proportion of French people who drink Pulco: one in five.
Studies mentioning this company
The soft drinks market - France
Other companies mentioned:
- Coca-Cola Groupe
- LSDH
- Britvic
- Eckes Granini
- Monin Groupe
- SPUR Jus
- Unisource
- Verger de Thau
- Vitamont
- SOJUFEL Provence Production
- Sautter Pom Or
- ROUTIN
- Monte Bacco Group (La Maison Dominici)
- Beam Suntory
- Refresco
- Yumi
- Caprisun
- Joker (Eckes Granini France)
- Pulco (Suntory Group)
- Danao (Danone)
- Tropicana
- Actimel (Danone)
- Maytea (Suntory)
- Fuze tea (Coca-Cola)
- Tropico (Coca-Cola)
- Jomo
- Fanta (Coca-Cola)
- Perrier (Nestlé)
- Badoit (Danone)
- Arizona Beverages
The syrup market - France
Other companies mentioned:
- Teisseire
- Maison Meneau
- Maison Guiot
- Moulin de Valdonne
- Monin
- Oasis Sirop (Suntory Beverage & Food France)
- Giffard
- Pulco (Suntory Group)