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Country: France

Based on Thai cuisine, Pitaya is a restaurant chain distinguished by its "Fast Good" and "Fresh Food" concept, offering balanced recipes prepared with fresh, quality produce. Pitaya restaurants are renowned for their culinary shows performed in front of the customer's eyes, and their urban atmosphere reminiscent of Bangkok. Since its launch, nearly 160 Pitaya restaurants have been opened, and the brand has won several awards, including Baguette-Fourchette's Special Jury Prize in the Packaging 2020-2021 category and the Franchise Revelation Award in 2016.


Bertrand acquires Pitaya street food business 04/08/2022

  • Acquisition of Léon de Bruxelles: July 2019.
  • Groupe Bertrand: France's second-largest restaurant group, with over 1,000 establishments.
  • Acquisition of the Pitaya group: August 2022.
  • Pitaya group brands: Pitaya, Anjha, Poké Thaï and Monkey Market.
  • Pitaya network: around 150 restaurants in France and abroad.
  • Growth of the Pitaya network: around 30 outlets per year.
  • Pitaya sales: over 120 million euros.
  • Recent concepts developed by Pitaya: Anjha (Indian cuisine) and poké (highly competitive segment).
  • Opening of Monkey Market: at Les Quatre-Temps center in La Défense.

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