Turnover: ()

Country: France

Palladium, founded in 1947, is a famous brand of boots and shoes with a rugged, sporty look, whose origins lie in World War II footwear. They are renowned for their quality, comfort and, above all, durability.


Palladium: China in Europe 21/09/2021

  • Xtep to take over French shoe brand Palladium in August 2019
  • Sales target of $100 million
  • 200 Palladium stores in China
  • Europe is the brand's largest market (35%) in 2020
  • Online sales in Europe up 12% in 2020
  • Growth targets of 25% in 2021 and 45% in 2022
  • Ambition to double sales within three years
  • 1,500 points of sale in Europe, including Galeries Lafayette
  • Plan to open around 15 stores in France and 50 in Europe by 2025.

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