Nestlé Purina Petcare: The latest figures, news and market research on Nestlé Purina Petcare

Turnover: 16.9 billion USD (2021)

Country: United States

Founded in 1894 in the United States
Purina, a company specialized in animal nutrition, owns over twenty brands of food for dogs and cats.
In 2001, the company was acquired by the Swiss Nestle group and merged with Friskies Petcare.
Nestlé Purina is the world's second-largest pet food company, behind Mars Petcare
It is based in the United States

Petfood: Purina (Nestlé group) increases its CSR commitments 19/10/2022

Purina works on responsible fishing and the use of cereals and plant proteins derived from regenerative agricultural practices
Commitments to adoption, the fight against abandonment and possession
Purina Petschool program, which has already reached over 500,000 children in France.
By 2025, it aims to make 100% of packaging reusable or recyclable, and to reduce the use of virgin plastics by a third.

The wild creativity of petfood 23/06/2022

The petfood market is booming with creativity: insects, organic, vegan, CBD, refrigerated, personalized, etc.
By 2021, 9.5 million households will own cats in France, and 6.2 million dogs
Total market 2022 €5.4 billion and growth between 2019 and 2021 in petfood and petcare 16%
Arrival of new brands and new offers on the French market
- Freshpet, chilled fresh food for supermarkets ($420 million in sales and 10% market share of wet dog food in the US)
- Spain's Dogfy Diet, New Zealand's Nood
- Petfood with insects, Reglo,Tomojo, and Entovet, kibbles for the veterinary circuitand
- Organic Petfood with Nestor bio (sales expected to reach 6 million)
- Petfod with CBD, Botaneo
- Petfood for sterilized cats, the majority in France, Ultima Gate (Affinity)

Television's animal stars 30/06/2021

Sales of pet food, litter and accessories in France in 2020 to €3.58 billion
Nestlé Purina is the market leader, but Mars Petcare and Affinity show better growth.
Private labels in decline, supermarkets dominate
Petfood sales in specialist stores and pet shops rise (+13.7%) in 2020 to €713.6 M
Development of snacks and treats

How Nestlé Purina supports pet tech start-ups Content reserved for subscribers | How Nestlé Purina supports pet tech start-ups 03/05/2021

Nestlé Purina Petcare one of the world leaders in animal nutrition
In 2020, the Group created the "Unleashed" program to support start-ups
Six start-ups had been selected, including the UK's BorrowMyDoggy (a subscription service that lets you lend your dog to people living near you), Finland's OneMind Dogs (online dog training), Spain's Natu (a manufacturer of plant-based protein snacks), and the UK's BorrowMyDoggy (a subscription service that lets you lend your dog to people living near you)
Purina Petcare R&D employs 500 people
Purina Petcare is one of Nestlé's growth drivers.
Petcare segment worth €2.73 billion in 2020

Nestlé Purina 12/01/2021

Nestlé Purina Petcare invests again for cats and dogs in Marconnelle 17/11/2020

Nestlé Purina Petcare to open two new production lines at its Marconnelle site to increase production capacity to 210,000 tonnes per year
Investment of €48 million
The plant employs 400 people Nestlé Purina Petcare France has five production sites and an R&D center in France
sales of around €1 billion with 1,800 employees in France

Nestlé Purina launches insect-based kibbles 05/11/2020

The food giant to market its first insect-based dog and cat food
Until now, only start-ups have ventured into this field
The insect-based kibbles will be sold under the Purina Beyond Nature's Protein brand.
Mars has also decided to acquire a network of veterinary clinics

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