Turnover: 300 million USD (2022)

Country: Canada

Napoleon, a renowned company with its origins in Canada, has established a firm place for itself in the barbecue and plancha market in Germany. Founded in 1976, the company has built a reputation for high-quality barbecue products and innovative technologies.

Napoleon is characterized by its wide range of products, from gas barbecues to charcoal barbecues and infrared barbecues. The brand is known for its commitment to quality and durability, and its products are usually equipped with state-of-the-art features. The use of high-quality materials, coupled with thoughtful design, makes Napoleon a preferred choice for discerning barbecue enthusiasts.

The company has strengthened its presence in the German market through targeted marketing strategies and effective distribution channels. Napoleon products are not only available in specialized barbecue stores, but also in large retail chains, increasing accessibility for consumers.

A key aspect of Napoleon's success in Germany is its ability to adapt to local preferences and trends. The company has successfully developed products that meet the needs of German consumers, be it through special accessories, grilling technologies or environmentally friendly approaches.

Napoleon has also established itself as a pioneer in innovation. The integration of smart technologies, such as advanced temperature control, wireless connectivity and innovative grilling surfaces, sets the brand apart and appeals to a broad target group.

Overall, Napoleon is a major force in the German barbecue and plancha market. The company has not only established itself as a manufacturer of high-quality barbecue products, but also as a trendsetter and innovator that significantly influences the development of the industry. With a strong market presence and a focus on quality and innovation, Napoleon remains a key player in German barbecue culture.

Studies mentioning this company

The barbecue and plancha market - France

Other companies mentioned:

  • Weber Industries Groupe
  • Campingaz
  • Somagic
  • Leroy Merlin France (Adeo)
  • Eno Plancha
  • Fyron Group
  • Le Marquier
  • Tramontina France
  • Traeger
  • Forge de l'Adour (SEB Groupe)
  • Krampouz (SEB groupe)
  • Barbecook
  • Napoleon
  • Big Green Egg
  • Broil King
  • Char Broil
  • Plancha Tonio
  • Cook'in Garden
  • Alice's Garden (Walibuy)
  • Simogas
  • Outdoorchef (Diethelm Keller Group)
  • Cuisinart
  • Finoptim
  • Lagrange Gaufre
  • Bordet groupe
The market for barbecue and planchas - Germany

Other companies mentioned:

  • Severin Elektrogeräte
  • WMF
  • Enders Colsman AG
  • Metallwarenfabrik Marktoberdorf GmbH & Co. KG (Rösle GmbH & Co. KG)
  • LotusGrill GmbH
  • Weber Industries Groupe
  • SEB Groupe
  • Napoleon
  • Campingaz
  • Palazzetti