Turnover: 50 million EUR (2019)

Country: France

  • Michel et Augustin is a French company founded in 2004 and specialized in the manufacture of food products.
  • It offers sweet cookies, aperitif cookies, desserts, drinking yogurts, frozen yogurts and juices.
  • The products are marketed in various targeted distribution networks, such as grocery stores, cafés and sandwich shops.
  • The brand is distributed in the United States and throughout North America, as well as in some twenty other countries in Europe and Asia
  • Danone became a shareholder of the company in 2016, and will own 100% in 2020

News

Danone to sell Michel et Augustin to Italy's Ferrero 08/12/2023

  • Danone first acquired a 40% stake in Michel et Augustin in 2016, then took over the remainder in 2020.
  • Danone had sold Lu to Kraft Foods (which became Mondelez in 2012) for $5.3 billion in 2007.
  • Ferrero acquired Delacre cookies in 2016, then Kellogg's cookies in 2019 for $1.15 billion.
  • In 2017, Ferrero accounted for 60% of growth in the cookie category on the French market.
  • Michel et Augustin is present in the United States, Shanghai, Hong Kong, Belgium, Germany and Switzerland

Michel & Augustin launches into spreads. 02/02/2021

  • Michel & Augustin to be acquired by Danone in 2019
  • Spread market dominated by Ferrero (sales of 10 billion euros)
  • Michel & Augustin: sales of 50 million euros
  • More than half a billion euros in sales of spreads in France by 2020
  • Spread consumption up by more than 7% in 2020
  • 81% of French people choose products for pleasure (according to Kantar)
  • Michel & Augustin product: 51% milk, organic and without palm oil, additives or preservatives

Financial Data

DUNS: 479205460

Legal Name: MICHEL ET AUGUSTIN

Address: 70 RUE GOUVERNEUR GENERAL FELIX EBOUE , 92130 ISSY-LES-MOULINEAUX

Number of employees: Entre 100 et 199 salariés (2021)

Capital: 15 236 956 EUR


Financial Data:

Year 2021 2020 2019 2018
Turnover 43 375 029 42 124 479 44 144 651 45 932 041
Gross margin (€) 18 394 894 17 180 571 17 073 752 17 147 498
EBITDA (€) -769 170 -1 681 282 -1 251 312 -1 806 590
Operating profit (€) -273 775 -1 286 312 -1 670 530 -1 772 945
Net profit (€) -624 041 -6 189 254 -1 623 150 -1 717 625
Turnover growth rate (%) 3 -4,6 -3,9 -
Ebitda margin rate (%) -1,8 -4 -2,8 -3,9
Operating margin rate (%) -0,6 -3,1 -3,8 -3,9
Working Capital (turnover days) -27,5 -32,2 20,6 1,6
Working Capital requirements (turnover days) 1,1 -18,3 6,2 -5,1
Net margin (%) -1,4 -14,7 -3,7 -3,7
Added value / Turnover (%) 15,3 12,6 11,9 10,3
Wages and social charges (€) 7 006 893 6 546 225 6 260 320 6 233 243
Salaries / Turnover (%) 16,2 15,5 14,2 13,6

Company Managers:

Position First Name Last Name Age Linkedin
Président Oliver, Christian, Francois Mary 51

Studies mentioning this company

The yoghurt market - France

Other companies mentioned:

  • Michel et Augustin
  • Andros Groupe
  • La Fermière
  • Yoplait France (Sodiaal Groupe)
  • Danone Groupe
  • LaÏta Coopérative - Mamie Nova
  • Lactalis Groupe
The cookie market - France

Other companies mentioned:

  • Ferrero
  • Biscuits Poult (Biscuit International Groupe)
  • Galapagos Gourmet
  • Biscuits Bouvard Groupe
  • La Trinitaine
  • Roullier Groupe
  • Fossier Biscuits
  • Intersnack (Knabber Geback Group)
  • Filet Bleu
  • United Biscuits
  • Saint Michel Biscuits
  • Lotus Bakeries
  • Kambly
  • Michel et Augustin
  • La biscuiterie fine de France
  • Biscuit International
  • Ekibio (Groupe Lea Biodiversité)
  • Loc Maria Biscuits Les Gavottes
  • Oréo (Mondelez)
  • Maison Taillefer
  • Maison du biscuit
  • Maison Colibri (Groupe Roullier)
  • LU Biscuit (Mondelez)
  • Le Ster le Patissier
  • La Sablésienne
  • La mère Poulard
  • Bretzels Moricettes Mfp Poulaillon
  • Ker Cadélac
  • Gerblé
  • Delacre (Ferrero Groupe)
  • BN Biscuiterie Nantaise
  • Biscuiterie Jeannette
  • Biscuiterie Mistral (Dijon Céréales Coopérative)
  • Biscuiterie de Montmartre
  • Biscuiterie de la Pointe du Raz
  • Biscuiterie de Provence
  • Armor Délice
  • Biscuiterie de Kerlann
  • La Fabrique Cookies
  • Traditional World Food Epidis
The aperitif biscuit market - France

Other companies mentioned:

  • PepsiCo
  • Mondelez France
  • Intersnack (Knabber Geback Group)
  • Kellogg's France - Kellanova France
  • Altho Brets
  • Triomphe Snat
  • Europe Snacks
  • Mondelez
  • Pringles (Kellogg's)
  • Belin (Mondelez groupe)
  • Lays
  • Vico (Groupe Intersnack)
  • Michel et Augustin
  • Benenuts (Pepsico)
  • Intersnacks France Curly
  • Pasquier (Groupe)

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