Turnover: 169 million EUR (2020)

Country: France

Marie Brizard was founded in 1755, producing an anisette. In the 1980s, the company diversified into the production of non-alcoholic drinks (Pulco). The company also set out to promote cocktails by creating the International Bartender Seminar.

Today, the company has a diversified portfolio, offering not only anisette, but also liqueurs, syrups, essences and spirits such as manzana and limoncello.

Marie Brizard is the 3ᵉ player in the Market in France with 9.6% of the volume sold in 2017 and owns recognized brands such as William Peal (1st Scotch Whisky brand in France) or Cognac Gautier, often recognized as the best cognac in the world.

Sales of spirits in France account for 25% of the company's turnover. The group has 8 production sites, including 3 in France.

The company's catalog includes Cognac Gautier


MBWS takes over distribution of Sazerac's premium spirits brands 12/10/2023

  • Sazerac acquired Paddy Irish whisky from Pernod Ricard in 2016.
  • Sazerac and MBWS (Marie Brizard Wines and Spirits) embark on a strategic partnership concerning MBWS' exclusive distribution of Sazerac's portfolio of premium brands in France.
  • The Sazerac portfolio includes bourbon brands Buffalo Trace, Eagle Rare, W. L. Weller, Sazerac Rye, 1792, E.H. Taylor Jr, George T Stagg and Pappy Van Winkle, as well as cognac brand Sazerac de Forge, rum brand Jung and Wulff and Peychaud's cocktail bitters.
  • MBWS's portfolio already includes brands such as Paddy, Fireball and Southern Comfort.
  • This partnership will enable MBWS to expand its presence in fast-growing segments such as bourbon, rum and mixology.
  • MBWS has extensive territorial coverage and specialized teams covering all distribution channels.

may 26, 2021 - Marie Brizard in figures - source(MBWS)

  • 3ᵉ market player in France
  • Net sales of 169.1 million euros in 2020
  • Ebitda of 10.6 million euros in 2020
  • William Peel 1st Scotch Whisky brand in France, 6ᵉ worldwide
  • Sobieski 2ᵉ vodka brand in France

april 28, 2021 - Marie Brizard struggles to stay afloat - source(Le Figaro)

  • Net loss for the fourth year in a row for the group
  • The company's coffers had to be bailed out during 2020 by its main shareholder due to a cash shortage
  • Sales for the first quarter of 2021 contracted by 8%

Studies mentioning this company

The whisky market - France

Other companies mentioned:

  • William Grant and Sons
  • Bacardi
  • La Martiniquaise Bardinet
  • William Peel (Groupe Marie Brizard)
  • Brown Forman
  • Pernod Ricard Groupe
  • Marie Brizard Wine And Spirit
  • Rémy Cointreau
  • Maison Benjamin Kuentz
  • Beam Suntory
  • Bellevoye
  • Armorik Distillerie Warenghem
  • Distillerie des Menhirs
  • Maison du Whisky
  • Celtic Whisky Distillerie - Glann ar Mor
  • Distillerie Domaine des Hautes Glaces
The whisky market - Italy

Other companies mentioned:

  • Pernod Ricard Groupe
  • Bacardi Italie
  • Brown Forman
  • Rémy Cointreau
  • Marie Brizard Wine And Spirit
  • William Grant and Sons
The Spirits Market - France

Other companies mentioned:

  • Diageo
  • La Martiniquaise Bardinet
  • Distillerie Jean Chatel
  • Coquerel Distillerie
  • Vinet Delpech
  • Bacardi
  • Pernod Ricard Groupe
  • Beam Suntory
  • Campari France Distribution
  • Marie Brizard Wine And Spirit
  • Giffard
  • Moët Hennessy (MHCS LVMH)
  • Dom Pérignon (LVMH groupe)
  • Champagne Ruinart (Groupe MHCS)
  • Hennessy
  • Champagne Mercier (Groupe MHCS)
  • Belvedere Vodka
  • Calvados Roger Groult
  • La Chartreuse Diffusion
  • Stock Spirits (CVC Partners)
  • Campari
  • BBC Spirits