Turnover: 157 million EUR (2022)

Country: France

  • Since its creation in 1956, La Maison du Whisky has accompanied the development of the whiskies and spirits market in France, anticipating trends and enlightening the choices of amateurs, professionals and individuals.
  • La Maison du Whisky is a retailer, wholesaler, distributor, importer and exporter of whiskies and fine spirits on a national, European and global scale.
  • La Maison du Whisky has expanded its global presence through its subsidiary in Singapore and the LM&V (La Maison & Velier) joint venture.
  • Exclusive distributor for over 250 brands and distilleries worldwide
  • A dozen boutiques


La Maison du whisky expands its domain 10/11/2023

  • La Maison du whisky boutique, rue Tiquetonne, Paris,
  • Spotlight on French whiskies with 230 references
  • Thierry Bénitah, CEO of La Maison du whisky, is expanding the family business, which will be 70 years old in 2026.
  • His father, Georges, founded La Maison du whisky in Casablanca in 1956.
  • Georges Bénitah opened his first Paris boutique in 1961
  • La Maison du whisky established itself as a wholesaler for cafés, hotels and restaurants (CHR), then wine merchants.
  • Thierry Bénitah joined his father in 1995 and took over the business
  • Scotland has 130 distilleries
  • Georges Bénitah organizes an annual whisky event in October
  • In 2023, it welcomed 21,000 visitors.
  • Creation of a rum distillery in Haiti, with the Italian firm Velier,
  • Opening of a subsidiary in Singapore based on the French model, with its own boutique, bar and distribution activities
  • The company, which employs 250 people, achieved sales of 155 million euros with 4000 references.

Maison du Whisky distributes Hysope tonics | Distribute Hysope : Maison du Whisky 19/10/2023

  • La Maison du Whisky has signed a partnership with Hysope.
  • Hysope is a French brand of organic and premium mixers founded in 2019 in Bordeaux.
  • The brand has 14 employees.
  • Hysope offers five products: Ginger Beer Spicy, Tonic Water Original, Tonic Water Cucumber, Tonic Water Lemon and Tonic Water Fleur de Sureau.
  • Since its creation in 2019, Hysope has been present in the CHR (Café, Hôtel, Restaurant) network.
  • La Maison du Whisky will be distributing Hysope products in its boutiques, at wine shops, on online sales sites including whisky.fr and in supermarkets in the future.

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