Turnover: 30 million EUR (2022)

Country: France

This French company was founded in 2011. It originally specialized in baby diapers, but diversified its offering in 2017 by launching into feminine hygiene paper products. However, diapers account for 80% of Love & Green's sales.

The company positions itself on the market by offering diapers that are free from toxic products and respectful of the environment. Their diapers carry various labels attesting to this (ECOLABEL, TCF-certified cellulose - Total Chloride Free - and FSC - forest-friendly. The company should also see demand for its product boosted by the ANSES revelations.

Love&Green diapers (as well as wipes and feminine hygiene products) are available in supermarkets (in 30 to 40% of them), as well as in their boutique on their website. They are made in Switzerland.

Source : les Echos, company website

News

Love & Green invents compostable diapers 11/10/2023

  • 40% of the contents of young parents' dustbins are diapers
  • Love & Green was founded in 2011
  • The company's new product, a compostable diaper, is made from over 90% natural materials
  • The ecological diaper segment in supermarkets is estimated at 20% of the market by value, and has grown by 7.7% in one year
  • Love & Green accounts for around 5% of supermarket sales
  • Love & Green's sales target for 2022 was 30 million euros
  • The diaper market increased in value but decreased in volume
  • Diapers account for 50% of Love & Green sales, feminine hygiene for 30% and baby cosmetics for 20%
  • Hybrid diapers will be launched by the end of the year.

Financial Data

DUNS: 529777583

Legal Name: GREEN FAMILY

Address: 4 BOULEVARD BELLERIVE , 92500 RUEIL-MALMAISON

Number of employees: Entre 20 et 49 salariés (2021)

Capital: 851 643 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015 2014
Turnover 27 830 487 25 729 265 23 442 732 19 460 029 13 941 755 - - -
Gross margin (€) 11 611 457 10 428 646 9 024 138 7 152 219 5 061 339 - - -
EBITDA (€) 4 839 259 4 138 917 4 205 017 3 423 881 2 249 889 - - -
Operating profit (€) 4 578 699 3 909 273 4 077 299 3 332 853 2 196 239 - - -
Net profit (€) 3 215 336 2 755 053 2 667 851 2 350 653 1 752 866 20 079 -576 075 -667 803
Turnover growth rate (%) 8,2 9,8 20,5 39,6 390,6 - - -
Ebitda margin rate (%) 17,4 16,1 17,9 17,6 16,1 - - -
Operating margin rate (%) 16,5 15,2 17,4 17,1 15,8 - - -
Working Capital (turnover days) 67,3 68,1 52,4 64,5 49,7 - - -
Working Capital requirements (turnover days) 71,7 53,4 60,2 81,6 76,5 - - -
Net margin (%) 11,6 10,7 11,4 12,1 12,6 - - -
Added value / Turnover (%) 22,8 20,9 23,7 23,7 24,7 - - -
Wages and social charges (€) 1 393 202 1 109 645 1 208 268 1 085 534 1 097 795 - - -
Salaries / Turnover (%) 5 4,3 5,2 5,6 7,9 - - -

Studies mentioning this company

The diaper market - France

Other companies mentioned:

  • Essity
  • Artsana Groupe (Chicco)
  • Ontex
  • Kimberly-Clark
  • Auchan groupe
  • Love & Green
  • BB Distribe
  • Cellulose de Brocéliande
  • Lillydoo
  • Tiniloo
  • Poupiz
  • Naturopera
  • Joone
  • Lemoine Groupe
  • Havea Groupe Biolane
  • Petites Culottées
  • Dans Ma Culotte
  • Fibre Excellence (Groupe Paper Excellence)
The adult diaper market - France

Other companies mentioned:

  • Essity
  • Ontex
  • Kimberly-Clark
  • Hartmann
  • Abena
  • Coloplast
  • Sanygia
  • Triple W (DFree)
  • Incontinence Protection
  • AMD
  • Carrefour Groupe
  • Intermarché ITM Les Mousquetaires
  • Lidl France
  • E.Leclerc
  • Casino Groupe
  • Wuka Wear
  • Petites Culottées
  • Dans Ma Culotte
  • Love & Green
  • Riccobono Groupe Lenglet Imprimeur

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