Turnover: 115 million EUR (2022)

Country: France

With over 70 years of experience in the bicycle market, Lapierre specializes in the design and manufacture of bicycles.


Lapierre cycles no longer want to ride alone 21/07/2023

  • The Accell group, to which Lapierre belongs, came under the control of the KKR investment fund in mid-2022.
  • The opening of a store in Besançon by the managers of Cycles Brun took place in March 2021, it was the brand's second outlet in France after the one in Dijon, operated directly by Lapierre since 2017.
  • Lapierre offers certain retailers the opportunity to open Lapierre spaces in their stores, along with Winora and Haibike.
  • Between 25 and 30 stores in France already offer these 3 brands.
  • In 2020, Lapierre's sales rose by 55% to 115 million euros, and operating profit was 1.8 million euros.
  • Half of Lapierre's sales are exported.

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