Turnover: 5.3 billion EUR (2020)

Country: United States

Hertz is the world's largest company in terms of revenue in the short-term rental industry (second when considering the Avis Budget Group). With a fleet of more than one million vehicles, 93 percent of the company's revenue is generated from car and light commercial vehicle rentals, with the rest coming from equipment rentals.

Hertz has about 10,200 branches, including 429 in France. Mainly at airports and train stations, the turnover of its subsidiary Hertz France amounted to 442 million euros for the year 2018, all combined activities (tourist and utility car rental as well as equipment and public works).

Finally, Hertz also offers long-term rental systems with FlexiRent (30-day rental renewable indefinitely) as well as a self-service car rental system with Hertz 24/7

Financial Data

DUNS: 377839667

Legal Name: HERTZ FRANCE

Address: 6 AV GUSTAVE EIFFEL BATIMENT A1 IMMEUBLE DIAGONALE SUD, 78180 MONTIGNY-LE-BRETONNEUX

Number of employees: Entre 1 000 et 1 999 salariés (2020)

Capital: 105 382 786 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 185 824 009 215 662 325 428 805 892 422 638 752 409 315 340 406 160 660 396 232 885
Gross margin (€) 148 127 923 141 023 444 314 266 562 322 129 747 315 129 500 309 245 432 -
EBITDA (€) -29 518 772 -48 774 453 -25 485 522 -15 187 722 -7 518 645 -6 773 450 -
Operating profit (€) -32 494 314 -48 233 846 -26 686 599 -25 036 680 -10 137 587 -46 492 491 -
Net profit (€) -33 350 988 -53 667 920 -26 818 439 -26 988 635 -69 536 648 -58 303 398 -76 130 660
Turnover growth rate (%) -13,8 -49,7 1,5 3,3 0,8 2,5 -
Ebitda margin rate (%) -15,9 -22,6 -5,9 -3,6 -1,8 -1,7 -
Operating margin rate (%) -17,5 -22,4 -6,2 -5,9 -2,5 -11,4 -
Working Capital (turnover days) -135,1 -63,1 16,3 41,4 -161,8 95,6 -
Working Capital requirements (turnover days) -9,8 -15,5 -1,6 0,1 5,2 1,4 -
Net margin (%) -17,9 -24,9 -6,3 -6,4 -17 -14,4 -
Added value / Turnover (%) 10,6 6,9 17,1 21,7 23,4 23,2 -
Wages and social charges (€) 38 374 407 38 772 808 62 669 382 64 447 111 62 564 368 60 787 226 -
Salaries / Turnover (%) 20,7 18 14,6 15,2 15,3 15 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Jeffrey ADAMS 52

Studies mentioning this company

  • Estimated traffic to the Hertz website
Estimated traffic to the Hertz website

France - 2020-2021, visitors

Source: SEMRUSH

  • Main keywords on which the Hertz website is positioned
Keyword Position Previous position Search volume
hertz 4 5 135000
car rental near me 1 1 880
herts 1 1 590
car rental near me 1 1 260
car rental near me 2 2 880
car rental lax return hertz 1 1 90
hertz 949 w camelback 1 1 90
hertz marlborough 1 1 90
hertz gold member login 1 1 90
hertz port st lucie florida 1 1 90
hertz providence 1 1 70
hertz san ramon 1 1 70
hertz los angeles union station 1 1 70
hertz walnut creek ca 1 1 70
hertz miami airport rental 1 1 70

  • Hertz's main competitors
Domain Competitor relevance Common keywords
enterprise.com 0.34 566
hertz.com 0.24 788
budget.com 0.24 570
carrentals.com 0.24 315
autoeurope.com 0.21 420
dollar.com 0.21 224
opinion.com 0.2 594
sixt.com 0.19 431
europcar.com 0.19 379
autoslash.com 0.17 164
alamo.com 0.17 244
nationalcar.com 0.15 162
thrifty.com 0.15 142
rentalcars.com 0.12 859
rentcars.com 0.12 300

SEMRUSH Source

  • Brand Awareness
Estimated Hertz brand awareness online

Google searches with and without the brand name

Source: SEMRUSH

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