Turnover: 256.5 million EUR (2021)

Country: France

The Haage Daaz brand belongs to the General Mills group and is present worldwide, selling ice creams both in supermarkets and in own-brand stores (via franchises).

Brands are often located in shopping malls, near cinemas or in city centers.

Three outlet concepts are possible:

  • takeaways
  • kiosks
  • tea rooms

With 800 stores in France, it is the second-largest ice-cream manufacturer.

Its factory, built in France in 1992, exports around 80% of its production to over 80 countries worldwide.

may 27, 2021 - Haagen Dazs seeks new franchisees - source(Officiel de la franchise)

  • All Haagen Dazs outlets in France are now franchises
  • 32% of French stores have been with Haagen Dazs for 25 years or more
  • Looking for 30 new franchisees in France, and is therefore halving its entry fees (12,500 euros) for franchisees wishing to open their second store
  • 2% to 3% of franchisee sales to be invested in communication (contract condition)

Financial Data

DUNS: 319679825

Legal Name: GENERAL MILLS FRANCE

Address: 30 CRS DE L'ILE SEGUIN , 92100 BOULOGNE-BILLANCOURT

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 31 693 807 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016
Turnover 256 519 114 243 018 546 222 096 677 265 333 062 305 300 304 310 773 569
Gross margin (€) 95 625 620 103 787 153 84 829 743 85 480 803 101 025 311 98 177 054
EBITDA (€) 12 208 080 7 456 488 5 812 041 6 718 007 5 559 020 5 436 525
Operating profit (€) 11 781 608 6 858 898 4 775 245 6 325 906 5 006 008 4 418 001
Net profit (€) 1 535 394 559 073 747 253 1 697 276 1 624 466 -1 880 895
Turnover growth rate (%) 5,6 9,4 -16,3 -13,1 -1,5 -1,4
Ebitda margin rate (%) 4,8 3,1 2,6 2,5 1,8 1,7
Operating margin rate (%) 4,6 2,8 2,2 2,4 1,6 1,4
Working Capital (turnover days) 65,1 62,4 50,3 73,1 54,5 91,5
Working Capital requirements (turnover days) -15,9 9,3 -18,1 7,4 10,9 22,6
Net margin (%) 0,6 0,2 0,3 0,6 0,5 -0,6
Added value / Turnover (%) 25,5 25,3 22,2 18,1 13,8 11,8
Wages and social charges (€) 51 198 286 51 209 611 38 028 989 36 711 794 33 717 203 28 947 109
Salaries / Turnover (%) 20 21,1 17,1 13,8 11 9,3

Company Managers:

Position First Name Last Name Age Linkedin
Président David, Dominique, Olivier BRODOWSKA 50

Studies mentioning this company

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)

 

Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.