Turnover: 256.5 million EUR (2021)
Country: France
The Haage Daaz brand belongs to the General Mills group and is present worldwide, selling ice creams both in supermarkets and in own-brand stores (via franchises).
Brands are often located in shopping malls, near cinemas or in city centers.
Three outlet concepts are possible:
- takeaways
- kiosks
- tea rooms
With 800 stores in France, it is the second-largest ice-cream manufacturer.
Its factory, built in France in 1992, exports around 80% of its production to over 80 countries worldwide.
may 27, 2021 - Haagen Dazs seeks new franchisees - source(Officiel de la franchise)
- All Haagen Dazs outlets in France are now franchises
- 32% of French stores have been with Haagen Dazs for 25 years or more
- Looking for 30 new franchisees in France, and is therefore halving its entry fees (12,500 euros) for franchisees wishing to open their second store
- 2% to 3% of franchisee sales to be invested in communication (contract condition)
Financial Data
DUNS: 319679825
Legal Name: GENERAL MILLS FRANCE
Address: 30 CRS DE L'ILE SEGUIN , 92100 BOULOGNE-BILLANCOURT
Number of employees: Entre 500 et 999 salariés (2020)
Capital: 31 693 807 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|
| Turnover | 256 519 114 | 243 018 546 | 222 096 677 | 265 333 062 | 305 300 304 | 310 773 569 |
| Gross margin (€) | 95 625 620 | 103 787 153 | 84 829 743 | 85 480 803 | 101 025 311 | 98 177 054 |
| EBITDA (€) | 12 208 080 | 7 456 488 | 5 812 041 | 6 718 007 | 5 559 020 | 5 436 525 |
| Operating profit (€) | 11 781 608 | 6 858 898 | 4 775 245 | 6 325 906 | 5 006 008 | 4 418 001 |
| Net profit (€) | 1 535 394 | 559 073 | 747 253 | 1 697 276 | 1 624 466 | -1 880 895 |
| Turnover growth rate (%) | 5,6 | 9,4 | -16,3 | -13,1 | -1,5 | -1,4 |
| Ebitda margin rate (%) | 4,8 | 3,1 | 2,6 | 2,5 | 1,8 | 1,7 |
| Operating margin rate (%) | 4,6 | 2,8 | 2,2 | 2,4 | 1,6 | 1,4 |
| Working Capital (turnover days) | 65,1 | 62,4 | 50,3 | 73,1 | 54,5 | 91,5 |
| Working Capital requirements (turnover days) | -15,9 | 9,3 | -18,1 | 7,4 | 10,9 | 22,6 |
| Net margin (%) | 0,6 | 0,2 | 0,3 | 0,6 | 0,5 | -0,6 |
| Added value / Turnover (%) | 25,5 | 25,3 | 22,2 | 18,1 | 13,8 | 11,8 |
| Wages and social charges (€) | 51 198 286 | 51 209 611 | 38 028 989 | 36 711 794 | 33 717 203 | 28 947 109 |
| Salaries / Turnover (%) | 20 | 21,1 | 17,1 | 13,8 | 11 | 9,3 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | David, Dominique, Olivier | BRODOWSKA | 50 |
Studies mentioning this company
The icecream market - Italy
Other companies mentioned:
- MAGNUM (Unilever)
- HAAGEN-DAZS - General Mills France
- CORNETTO (Unilever)
- R&R ICE CREAM (Froneri)
- CARTE D’OR (Unilever)
- DREYER’S (Froneri)
- BEN & JERRY’S (Unilever)
- SAMMONTANA
- BLUE BUNNY
- Fronerie (NESTLE ICE CREAM)
- MEIJI
- GOOD HUMORS-BREYERS (Unilever)
- Froneri Group (PETERS ICE CREAM)
- Amorino
- Nestlé Groupe
- Mars Group
- Extrême (Froneri International)
- La Laitière (Nestlé)
- Snickers (Mars Group)
- Viennetta (Unilever)
- Mövenpick (Nestlé)
- Grom Gelato
- Le Bac à Glaces
- Glace Glazed
- Ben & Jerry's France
The ice cream market - Belgium
Other companies mentioned:
- HAAGEN-DAZS - General Mills France
- Capoue
- Australian Homemade Ice Cream
- Glacio
- Franklin
- Maison Carette
- Gilfi
- Glacier Gaston
- Gelato Factory
- Glacier Zizi
- Bargello
- Nanouk
The glacier market - France
Other companies mentioned:
- La Compagnie des Desserts
- Amorino
- Crème
- Terre Adélice
- Scaramouche
- Berthillon
- Glace Bachir
- La Tropicale Glacier
- General Mills
- HAAGEN-DAZS - General Mills France
- Maison Carette
- Unilever
- Glace des Alpes
- La Fabrique Givrée
- Pozzetto
- La Maison du Glacier
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