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Country: France

Fresh Burritos offers tasty, authentic cuisine inspired by the Mexican taquerias on the beach at Tulum in the Yucatan.

Ingredients such as long-simmered barbacoa beef, marinated chicken and homemade guacamole are prepared on site. The burrito, a wheat tortilla topped with a choice of ingredients such as guacamole, peppers, corn, salsas and meat, is prepared in front of the customer in just a few minutes.

The cool setting and warm Mexican ambience make Fresh Burritos a friendly place to come for a Mexican foodtrip.

News

Fresh Burritos talks about its new image 15/02/2023

  • Results surpass pre-pandemic performance
  • 1st Fresh Burritos in France inaugurated in Lille almost a decade ago
  • New concept developed to support development strategy in the "fast casual" segment
  • Ambition to achieve sales of €35 million this year
  • Plans to expand network by 10 new locations

Accelerated development of Fresh Burritos. 05/08/2021

  • 44 restaurants in all.
  • Two-thirds of the restaurants are franchises.
  • Current opening rate: 5 to 10 new restaurants a year.
  • Projected acceleration: 12 to 15 openings per year.
  • One third of restaurants remain directly operated.
  • Post-confinement sales: 5 to 10% lower than usual.
  • Market position: French leader in Mexican fast food.
  • Competition: small chains with 5 to 10 outlets.
  • Planned expansion in France and neighboring countries.
  • Alternative to burgers and pizzas in the fast-food market.

No sales, no expenses: the story of Timothée Tronet. 08/04/2020

  • Fresh Burritos has 36 restaurants, including 13 branches and 23 franchises.
  • The first Fresh Burritos restaurant opened in Lille in 2011, and expansion began in 2013.
  • Prior to containment, 4 openings were planned (2 branches and 2 franchises) for April and May.
  • The proportion of sales generated by delivery is not high enough to open exclusively for delivery.
  • Two franchises remain open for delivery, with sales of between 200 and 1,000 euros per day.
  • All employees have been placed on short-time working.
  • The company is applying for aid such as a state-guaranteed loan
  • Fresh Burritos has applied for a rent waiver during the period of closure due to the Covid-19 crisis.

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